Interpretation of the experience of improving website traffic conversion rate (I.)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do the website, do the promotion, still is the current enterprise carries on the network marketing most commonly used, the most main means and the way. But at present, enterprises have faced the embarrassing situation of "see the Flow without orders", how to improve the "website traffic conversion rate" has become a small and medium-sized enterprises in the purchase of network marketing products and services, one of the problems to be solved.

At present, the Web site to promote a number of methods, such as the implementation of search engine optimization or to buy keyword ads and other methods to improve the number of visits to the site, but only the increase in traffic to the business development is not enough, because the purpose of corporate website promotion is not in search engines to get ranked, But to let the potential customers come to the site to buy their own products, to achieve customer transformation, that is, improve the user conversion rate of the site.

Although many web site traffic tens of thousands, but are a passer-by, really can become their own customers but chat little. However, those web site traffic is only hundreds of, but can accurately grasp the customer, this is what reason? In fact, the Web site traffic conversion rate in the mischief, the site needs to do what work to increase customer transformation?

The first problem that should be solved is the user experience, what is the user experience, is the website visitor can be very convenient on your website, very comfortable to find what he needs. Generally, there are three factors that affect the user experience:

1, the site's access speed: When visitors enter the site, the first feeling is the site's open response speed, if the first file is too large, or Web server slow, open faster than 8 seconds, you may lose this access user forever. In this, China Connaught Network business experts to remind the major webmaster, to pay attention to the choice of high-speed and stable server and website code of the streamlined design, the site can be used div construction, improve the speed of the site open.

2, do not appear on the site typos, typos will make users of your site produced very poor impression. Thus affecting the company's image, think you this company is very amateur.

3, the page design should be enough "atmosphere": the overall design of the site to make people look enough "atmosphere." and the site design principles to conform to human visual habits, including background color, text color, text color and background collocation, text font size, site style and product matching, these are required to conform to people's visual psychological habits.

Design requirements must be "atmosphere", which has become the vast majority of Web site project requirements of a common point of design. But to talk about how to appear "atmosphere", ordinary customers are rarely able to answer up.

As a global e-commerce expert in China Connaught Network (www.nuo.cn), has accumulated rich experience. With highly cost-effective enterprise mailboxes, virtual hosts, U.S. servers and other products, as well as sophisticated technology, China Connaught Network has helped countless companies with the smallest investment in the Internet to establish their own global web site, the global network marketing.

In the past to provide services to enterprises, the author has tentatively asked some customers the most basic design requirements. For example, the basic tone of the website and so on, often get the answer is: You see do it, what color good-looking with what color. To tell the truth, these customers in the design of the total no idea, but blindly chasing from, to explain how to do the atmosphere, they are also uncertain, because the "atmosphere" this thing is not a real object, unutterable inexpressible.

Find an online definition of a commercial web site that is broadly comprehensive: "Atmosphere" refers to the theme of highlighting, and to the appropriate exaggeration, weakening auxiliary graphics, reducing interference elements. At the same time through the color of the collocation, the use of elements and the proportion of the formation of a sophisticated visual center, the "gas" to retain, so that the picture has a good sense of rhythm. This is a relatively high state, the need for designers to constantly improve their own self-cultivation and aesthetic awareness.

Therefore, China Connaught Network business experts believe that for an atmosphere of the site, first of all, page layout design is a very learned worthy of scrutiny. Layout reasonable and orderly, highlight the key points, concise but not simple, single but not monotonous, hierarchical, design element coordination, to better meet the needs of users, guide users to achieve the convenience of quick and easy, the first time to find their own to do, where to go next, the current location and so on; give the user a feeling of unimpeded and dripping, Although it was the first visit, it was already déjà vu, so the atmosphere came more realistically.