Inventory of various types of EDM mail marketing software optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Bulk mail to Low-cost, easy to operate, timeliness strong, targeted, interactive high characteristics, has been widely welcomed by major enterprises. But the mass of the mail is not sent out? Send a message like nothing? How to improve the effect of mass mailing? This type of problem is a pen and a pen. For this reason, the importance of choosing the right mass-mailing tool is extremely prominent. But the market is dazzling, each has the characteristic mail mass-mailing tool, unavoidably lets the person be at a loss. What kind of tool is best for us? We make some analysis by working principle of several common mass tools.

Mass Mailing Software

Mass mailing software is a common mass tool in the market. The use of client-side analog Web page login mailbox, automatic registration of a large number of electronic mailboxes, through the continuous software parameter debugging, borrow (QQ, 163, Sina, Hotmail, etc.) Third-party mailbox server, mutual rotation to send mail. In this form to achieve mass need to occupy a large number of resources (such as broadband, IP, a large number of Inbox, independent PC), Mass Effect monitoring rough, data authenticity can not be verified, the later maintenance project, and very easy to lead to account, IP was sealed.

But because the price is cheap, deeply to the mail mass mechanism does not understand the novice to love, generally does not recommend the high frequency group of users to use, many times after using the effect drops obviously even zero.

Web Script Mass

As the name implies, no other mail client software, by writing script code, you can achieve the function of mass mail. This model, although almost no amount of capital input, but for scripting more work, technology complex, less function, Mass effect can not be feedback, statistics, delivery rate is not guaranteed. A lot of unstable factors and higher resources occupy, so that the market share of this model is very small. Not applicable to most ordinary businesses.

Enterprise Email

Have a friend mentioned QQ Enterprise mailbox can also achieve a small number of mass mail. Although pure manual operation, there are frequency and number of restrictions, the maximum mass no more than 2000, some of the mailbox limit delivery (such as 21.cn). But for PLA QQ mailbox, the demand is low and the frequency is not high enterprise, still is a good choice. Based on the core role of the enterprise mailbox is to facilitate business communications, if used as a mass, the enterprise needs to assume IP blacklisted, corporate reputation is affected by the normal communications business risks.

Mass Mailing Platform

Mass mailing platform is a set of its own mailbox server, through the server cluster and a variety of e-mail messaging mechanism of the leading technology, joint major mail suppliers (ISP) to establish a friendly alliance with a licensed EDM green channel. Because of its own comprehensive functions, technology and many other characteristics, so that mass performance is extremely good. Become the most mainstream, most popular mass mailing tools. What is the difference between the functional effects of other types of mass tools? Let's take the U-mail Mail platform (www.magvision.com) For example:

U-mail Mass platform Features:

One-on-one mass delivery, can be timed, fixed speed, by user group mail mass;

Web platform, no need to download installation, no need to occupy their own resources;

Self-built Mailbox server cluster, ISP Alliance, delivery rate of more than 95%;

Support custom variable settings, provide personalized domain name mailbox, send one-on-one, mold good brand;

Support Email Subscription/unsubscribe function, social sharing

Address pool Intelligent filtering Invalid email address, save cost, less do not work hard;

The data statistic result is clear and detailed, chart analysis, glance;

With a variety of platforms perfect docking, flexible set trigger-type mail, data security is guaranteed;

Relative to other ways, the price is slightly higher

The characteristics of the mass mailing platform determines the superiority of its business, and the mode of charging the quantity of the successful delivery has also made it break through the restriction of the market scope, whether it is small and medium-sized enterprises or 500 companies all enjoy the same service. Flexible mode of operation, so that the scope of its application covers all the bulk of the mail needs of enterprises.

At present, the market's main four kinds of mass mailing tools are different. As for how to choose, but also depends on their own needs.

Copyright notice: This article from U-mail Mail Mass (www.magvision.com), if you need to reprint please keep this link, and do not arbitrarily change the content of the article!