IoT marketing "Future Pie"

As a hot word for technology, how does Internet of things show strength in the field of marketing?

A bottle filled with medicine will remind you to take your medication regularly, and potted plants will require you to water them as appropriate; if the front door of your yard has been opened (if there is mail delivery), the mobile phone application will also receive the relevant information; When your washing machine runs into problems, the application will advise you to choose the service of a local maintenance provider ... ...

This kind of film will appear in the picture, has been using the Internet technology to become a reality.

Before, the concept of the Internet of things has been widely discussed in the academic field, and the practical application is not much. But many companies have started to dabble in the industry and are starting to pull the "Internet of things" into their daily lives.

Based on this kind of things networking companies, first of all, consumers can not only keep abreast of the real-time information around the objects, and their intelligent interaction. Further, this kind of data records the history, may enable the merchant through grasps the product life cycle the information, worked out the personalized marketing plan. It is also easier to achieve precision marketing, the marketing budget spent on the blade, to achieve the goal of improving performance.

The realization of the interconnection between people, is a social network, to achieve the interconnection between things, is the internet of things. Looking back at the tremendous changes that social networks have brought to our lives, who dares to underestimate the power of the Internet of things?

The "social identity" of the item

Through the Internet of things, items can also be added to the social network:

On some of the mainstream social networks, such as Facebook, when the owner chooses to link the item to his or her social network-a step that can be implemented via smartphone ' check in ', the object creates a virtual entity in the host's social network Message Bar, which equals the object having its own ' Facebook profile ". Once a friend or master commented, was "praised", was "shared", or the owner for it to add pictures and so on, the corresponding "social entity" will be updated in real time. The object therefore has the "life", so vivid in the social network, not only makes the life convenient, but also can make the eyeball.

If this "social goods" has become a climate, I believe that businesses will gradually attach importance to their products in the network free increase exposure rate, why not.

One-on-one Exclusive Service

The Internet of things has been exposed to "personalized marketing" before the social network is hot. As early as in 2010, the United States two college students to create smug Coffee, RFID (RFID Technology) chip into the coffee mug, try to promote the smart coffee cup. In this way, whether or not the old customers, as long as he took the Smart Coffee cup, the clerk can casually out: "Mr. Chen, do you today as usual, to add one-third milk hot latte?" "This must make consumers feel more cordial, in addition to recording the customer's drinking habits, smug also as a membership card, automatically for customers in the accounts of discount, while accumulating membership points."

Creative very bright eye, but for a long time, RFID, sensors and other components of the high cost of Internet access to the main bottleneck. But thin film, a film chip company from Norway, now develops smart chips that cost just a few cents, adding transistors to chip circuits and making them smart enough.

Now that the Internet is becoming mobile, it gives greater scope for the use of IoT marketing. Take a bike, for example, when you add your bike to the IoT, the real-life usage of the bike is reflected in the network. When the information of this bike is more and more rich, more and more personalized, there will be more dedicated to its service delivery. If the car in a certain fault, there will be a nearby bicycle repair information appears, the sale of the business provides a "corners" opportunity. Finally, if you want to sell your bike on an E-commerce site, it also includes enough usage and maintenance to make it easier to estimate the second-hand price of the bike and make it easier for buyers to understand the product.

Unexpected intimate Gift

Similar to the targeted service, if you can capture the user's product line of information, it is easy to analyze the user's preferred product model, can make customized products to bring more surprises.

Diageo is a wine brand in the UK and is also one of the key clients of Evrythng, an internet company.

According to the needs of users in different occasions, beverage companies need to provide consumers with different products. More than 50% of consumers are using smartphones, and more than 20% of their buying decisions were made shortly before they were paid, Evrythng said. In response to this situation, Diageo and EVRYTHNG cooperation, jointly developed a technology platform called +more, all Diageo products will use this platform and "smart" up, parallel into the Internet. When and where consumers choose, +more can enable digital interaction between buyers, retailers and suppliers, knowing how products are made, sold, and used. Diageo need to do is in the supply chain tracking products, at the same time on the interaction between the analysis, when the data collected enough, you can develop a customized product for a person, many people choose this as a gift to send people, absolutely intimate!

The specific case is the August 2012 in Latin America, Diageo brand for Father's Day to promote. The buyer can embed the film to his father in the bottle, which is not disclosed in the website, and it is likely to be a two-dimensional code, NFC scan, so that his father received a bottle of unique and commemorative value of whiskey. Of course, when the giver or the recipient share the matter on the social network, the Internet information about the bottle of wine is updated and enriched.

In this way, things and things, people and things in the cycle of the various associations, our life has become convenient, intelligent, but may also be some people feel panic, uneasy. Anyway, that's probably what we're going to face tomorrow.

"RELATED LINKS"

Evrythng

Evrythng ("modifiable") is an American Internet software company. By labeling items with smart tags (such as two-dimensional code), or by implanting smart chips, and making items connected to the Internet, people can learn all the information about the item through the web at any time, and can download the relevant applications in the mobile phone, through the mobile phone application to understand, and then control.

Sigfox

Sigfox is a French networking technology start-up company dedicated to linking inexpensive sensors and home appliances to the Internet. The company's goal is to make all household appliances and infrastructure tools smarter by sharing data.

Sigfox the way the network is built is not much different from the mobile operator. Sigfox uses interconnected antennas, each antenna covering a specific area, while connecting the operator's core network, which is tantamount to a new network for the "IoT of Things". This kind of mobile technology can not only connect people together, can also become the basis of "Internet of Things", to achieve the sharing of data between items.

Twine

Intelligent device twine based on wireless sensor technology and cloud services, can be based on the surrounding environment changes to make real-time response, so that objects near you when needed to "speak." It's a 2.7-inch square box. It can be connected via WiFi to the network, and built-in temperature sensors, accelerometers, magnetic switches, azimuth sensors, and vibration sensors and other components. Among them, vibration sensors can detect vibration, shock and motion, magnetic switches can detect the door switch, or other objects moving, humidity sensor in addition to detecting air humidity, can also detect whether there is water.

Thin Film

Thin Film, a Norwegian company that produces disposable storage media for toys, has just developed a new process with Xerox's PARC to add computational power to the circuit. This means that the company can provide a thin one-time tracking tag, one can print 500,000-3 million chips, the cost of only a few cents, but also greatly reduce the cost of tracking items.