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As an E-commerce researcher, network Marketing is a compulsory course, through the Feng Yingjian and other colleagues of the study, summed up here, as a network marketing personnel, need to have 21 basic competency requirements
1. Ability to express words
Clear the question! This is the basic ability to be a network marketer, and if you really make the problem clear, that's great. Don't believe it? You may take a look at some of the company's product specifications, look at some of the site's product introduction, and carefully analyze whether they have the problem clearly. Many websites are not clear about the problems users want to know.
2. Data collection capacity
Data collection has two main values: one is to preserve important historical information, and the other is to try to achieve a complete range of information in an important field. If you can collect a great deal of valuable information in your field of work, then it will be a great wealth for your fruitful work.
3. User Experience Ability
We need more hands-on experience in order to understand online marketing more deeply. One of the best ways to practice online marketing is to build a personal website. Because through the personal website construction and maintenance, will have a more profound understanding to the website construction, the website promotion, the website effect appraisal and so on aspect knowledge, moreover this is one can control the network marketing experiment.
4. Hands-on ability
To in-depth network marketing to understand all kinds of problems, close to the general experience is not enough, but also need to do-it-yourself, personally involved in the network marketing process in all aspects. Many times, some problems are not hands-on is difficult to have deep experience, and some problems can only be found by their own hands to find, and find solutions. Online marketing in the learning process of their own hands, the more the understanding of network marketing will be more profound.
5. Ability to understand code
Network Marketing and Web page production, database applications and other common procedures are inseparable, network marketing personnel may not be able to become a master programmer, but for some of the network marketing directly related to the basic code, should have some understanding, especially HTML, ASP, JSP and so on. Even if you do not use code to write Web pages, you should understand the basic meaning, and in the analysis of the Web page code can be found in the obvious errors in order to better understand and apply network marketing.
6. Web page Production capacity
Web page production itself to design a lot of problems, such as image processing, program development, these problems can not be included in the network marketing specialized courses, but a network marketing staff should have a preliminary knowledge of web design, at least for the basic principles of web design and methods to understand. These abilities are especially important when planning a Web site, because only by understanding some of the basic issues in the production of Web pages can we know whether the plan is reasonable and achievable.
7. Ability to participate in communication
In essence, network marketing is the most important task is to use the means of Internet to promote the effective dissemination of marketing information, and communication itself is an effective way of information dissemination, the Internet provides a lot of opportunities for communication, such as forums, blogs, columns, mailing lists need to participate directly.
8. Resource utilization Capacity
Whether it is the marketing activities of enterprises or study research, need a certain amount of resources, no resources can not be no marketing, such resources, including funds, knowledge, information, services, etc., funds are the most important and most active marketing resources, can be used to purchase other important marketing resources, such as advertising, market research, Customer service software, but money is not the whole of marketing resources, and in general, funds are always relatively scarce resources. Therefore, in order to understand the law of Network marketing and give full play to the role of network marketing, it is very important to have the ability to use the network marketing resources.
9. Ability to think and summarize
The network marketing has not formed the very perfect theory and the method system now, at the same time, it is impossible to maintain the existing theory and methods of the long-term unchanged, at present a very realistic problem is that the network marketing theory and practice has not been effectively combined, has formed the basic theory of the aspect has not been in practice to play the role of guidance. Therefore, in the actual work of network marketing, many times need to rely on their own practice to find problems in the thinking and summary.
10. Ability to adapt to change
The ability to adapt to change can also be called continuous learning. Because the Internet environment and technology development changes quickly, if a few months do not surf the internet, may not have been online. This is especially true for our online marketing studies and applications. A book has been written to the reader's hands for 2 years, then from the study to the actual application after graduation may take two years or even longer time, so some specific means of application will change greatly, but the general idea of network marketing will not change with the environment changes in the fundamental changes.
11. Lifelong learning ability, no one industry than e-commerce development faster, technology, mode, users, concepts change every day, to maintain lifelong learning mentality.
12. In-depth understanding of the ability of netizens, Chinese netizens have many classes, from the lowest level of understanding, and always put themselves into the vast number of netizens to understand the latest developments and hotspots.
13. Has the integration ability, after the enterprise internal and external information flow must unify, the complete integration together;
14. Familiar with Enterprise architecture, E-commerce department will become the mainstream department, but the company is not necessarily e-commerce companies, so to understand the various departments and the basic operation of various companies.
15. The ability to control traditional media, network marketing is not the only, perfect combination of various media, understand its operation and promotion skills to achieve the best results.
16. Dares to change the ability, changes is always the power station business characteristic, the initiative seeks the change to be able to lead.
17. Build brand capacity, the number of Web sites will not be less than the number of users, to maintain quality, and strive to feature the ability.
18. Patience, patience is always the fault of it people, with patience, that even carefully proofread every punctuation in the news.
19. Sensitive, meticulous ability, miles in e-commerce is not uncommon, to be sensitive, careful and careful to treat every error and loophole.
20. Steadfast tenacity, the growth of the Web site more and more difficult and long, only to be steadfast, strong, step by step forward to success.
21. The ability to master policy, political scale, E-commerce has just begun, to understand and grasp the latest policies and regulations, political trends and standards.
From: It teahouse forum http://bbs.itchaguan.com Author: ancient Mind