Jade ornaments of past life and this is shelved Weibo marketing program

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About three months ago, a jade E-commerce enterprise in Yunnan, the boss asked me to give him a network marketing program. It took me a few days to seriously study the basic situation of the company, found that it in Yunnan province and outside the province have a own jade processing plant, is a few involving from the jade wool "bet stone" to the Jade finished processing and sales of the entire industrial chain of Yunnan Jade Electric Business enterprise. I think this should be a unique marketing selling point worthy of deep excavation.

It must be very interesting to talk about this emerald on Weibo.

Why? Because love jade, buy jade Most people are not very good, they buy jade on the network, one is very afraid to buy fake, and the other is worried about high prices. And if the ingenious form of the company from the "bet Stone" to cut the wool, jade carving design to the final carving processing vividly displayed, not only interesting, can learn professional knowledge, but also can effectively increase the trust of users, and even directly stimulate sales-I think, users must also be more easily accept such marketing methods.

When I told this idea to the Mister, he listened to disagree to say: "This our website, Taobao shop are written there, and our customer service every day with customers stressed this point, you are 28 to come and I said this thing, I thought you really found what the new continent?"

I say these things I know, but this is not good, your site and Taobao shop on a few words, who's website can write these words, network sales, the first to solve the problem of customer trust, it is not you wrote, to the customer propaganda is over, and you have to let more do not know your site, and Taobao store people know your store characteristics, to find your shop, you must be the characteristics of their own unlimited amplification to do.

At this time he really found the new world, immediately asked: "What should be how to magnify these characteristics?"

It was my turn to suspense, and I deliberately asked him if he knew Matt Cutts, and he said, "Come on, Don't tell Silas."

I told him that all marketing is faced with the content of the marketing subject selection and content expansion of the problem, Google anti-spam experts Matt Cutts to talk about the content of the site, a good example, a sale of shredders in the United States to display a video of the mill can crush anything to smash the power.

I said, that's what you need to do now, to "Jade Jewelry of previous life" as the theme, through a large number of real and vivid video and a large number of pictures, supplemented by vivid text to the whole jade "bet stone" process, wool cut and the entire process of processing show to netizens--anyway, these are not difficult for him, But this effect is not your mouth said, the site Morukin a few words can match.

Because any marketing, the only thing marketers can do is, try to choose the most able to show their own characteristics of the form, authentic to show their characteristics, not by their own glib persuasion netizens, but let netizens themselves to judge, draw their own conclusions-"No war and the soldiers of good good people also."

And then there's the question of what kind of presentation platform you choose, I think since his goal is to drainage, or even directly promote sales, so this content display in addition to their own website and Taobao store, but also must choose a large flow, users pay attention to more, and users easily recommend sharing platform, "Let everyone tell everyone" well. Sina Weibo and Tencent Weibo not only has a large flow of people, and micro-bo video, picture content sharing show, plus refining professional language guidance, through targeted micro-group forwarding, as long as the stick for a period of time, can make their goods go farther. You know, "the most tidal farmers" Li Coyu "micro-bo selling vegetables" is from the micro-blog live vegetable growth began-if can be supplemented by other shopping social media (such as beauty, mushroom Street) effective promotion, the effect will be better.

The boss of this microblogging marketing program is very satisfied, but also added that if the micro-blog to join some of Yunnan ethnic characteristics of micro-video, pictures, text more to attract netizens attention. I say, then you start to do it.

Who knows two weeks later the boss said to me, he found a jade carving handmade workshop in Kunming, ready to start shooting pictures and video. At that time I was surprised, his company's Jade carving factory is not outside the province, the province of the mainland state has a family, how will be filmed in Kunming?

As a result, he told me, you do not know, not a department, I want to ask dad everywhere to sue Grandma, too much trouble too troublesome! Kunming to find a jade carving workshop to take the line, anyway, they can not see. I hear again "Sha Ma Tibetan People" (Kunming dialect, fool cheat simple and good Tibetans) "thing, then the anger to him said, so the whole do not, small workshop process level is too bad, if someone else to see through or poke out, your whole company became a liar, and then want to turn over is very difficult.

In the end we parted I will never take care of this, but I finally told him that if two months later he really implemented the program, I write the relevant analysis of the article for his cheering; if he hasn't started, I'm sorry, I'm going to publish my marketing plan on my blog.

So, there is now this blog (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please use the link form to indicate the origin of the article http://www.gouyn12.com/ynnet/276.html).