Jindong: Transforming the Internet cannot lose itself

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The implementation of the Internet era is no longer a standardized replication, but a "three-effect rule" to innovate. In the chain era, Suning's rapid expansion benefits from the standardization of the system, we work rule-based. Internet retailing era What we use to guide staff Independent innovation, independent management, how we choose the main project, innovation implementation, is a new test.

Today I would like to put forward a "effect, efficiency, efficiency" of the "three-effect law", that is, "user experience speaking effect, business innovation speaking efficiency, system optimization speak of effectiveness."

First, the user experience speaking effect.

We used to talk about "marketing as an outline", and now we have to add a "experience is King". 2013 we did a lot of innovative business, but did not give users a good experience, so although we work hard, but users do not buy. This year, we can no longer make head decisions, only to stare at a momentary sensation and promotional effects, ignoring the user experience.

The user experience is a kind of consciousness, the group each system must carry out this kind of consciousness: commodity management system to further enrich the type of SKU, improve the category structure, sample display and inventory deployment; Offline platform to study more reasonable, more humane layout, moving lines, shopping flow and service standards; on-line Platform page design, search recommendation, The commodity information, payment settlement and online service should be further optimized and simplified. The market system should break through the traditional communication forms and channels, and the marketing should satisfy the difference demand of different stratum and different age customers, and form the marketing promotion system which accords with the characteristics of the Internet age. Service system should further comb service specification Improve the delivery time rate, the rate of return, service satisfaction and other core indicators. All of our work should be based on the need to enhance the user experience, any damage to the experience of the behavior must be a veto, because the loss of users we will lose everything.

The second is to talk about the efficiency of business innovation, quantitative assessment objectives.

The aim of the transformation is to develop, to increase efficiency, the quality of the transition will ultimately depend on performance to prove.

We have a deep understanding of the meaning behind the strategy, and it is meaningless to implement it not for the sake of dealing with it or for the purpose of creating value. However, the pursuit of efficiency should be based on the development phase and business characteristics to determine the specific indicators of efficiency, including profit, including the user size, sales scale, and so on, at the same time, the efficiency can not be quick, to follow the nature of retail services to build a solid foundation for development, so as to achieve

Third, the system optimization should speak efficiency.

For enterprises, there is no perfect system, enterprise transformation is the internal management system to upgrade the process of change. An important principle to measure the optimization of system reform is to improve efficiency, including not only time efficiency but also resource utilization efficiency. The internet age, is not fish, but fast fish eat slow fish. Efficiency is not compared with our past, compared with ourselves, but with the user requirements, compared with the speed of the opponent. This year is the group's implementation year, the implementation must speak the efficiency, must advance according to the anticipation, even exceed the anticipation advancement, can seize the market opportunity. Therefore, we must based on the new retail model, in order to enhance operational efficiency as the goal, to explore and solidify new institutional processes, the establishment of a new open management system.

Around the "effectiveness, efficiency, efficiency," the "three-way rule" to provide us with a ruler, to measure and grasp how to select key items, how to implement, how to innovate. Effect first, benefit-oriented, efficiency first. Only speaking effect, not efficiency, it will delay the fighter plane, only to speak of efficiency, do not speak the effect, it will be rushed to the battle, and the final results of both should be reflected in the benefit of the promotion, not to say that the implementation of efficiency, doomed to be unsustainable. This is our Su Ning's internet thinking, in the deep understanding of the essence of the Internet, and combined with the essence of retailing to refine the development of Su Ning's own "three-effect law", all suning people will be as the Basic Law of innovation, so as to ensure that the implementation of effective.

This year, we must take the user experience as the implementation of the guidance, and requirements to focus on the target, with the image, specific to the core products, to "Product decision objectives, project decision organization" concept, to create suning Internet implementation, to promote the realization of the goal of product promotion. In the end, we will establish strategic targets and strategic projects. As for how to choose the project, we should choose from vertical industry and horizontal area according to the "three-effect rule" ruler.

Transformation of the Internet, also can not lose themselves, not blindly follow the Internet surface and form of things, otherwise it is Handan, not to understand the essence of the Internet, but also lost its own characteristics and advantages. Therefore, in the enterprise management and management, we must always adhere to their fundamental foothold and characteristics. In business, the Internet brings us a lot of imagination, but what to do, what not to do, how to do, must return to the essence of retail. In the management, the long-term sustainable development of enterprises depends on strict management and healthy culture forever. New technology applications, user thinking, product iteration innovation is what we want to learn, but not the right thing we must discard, can not blindly deified and blindly follow, we should see the essence of Internet culture. (This article according to Suning chairman Jindong in the SU Ning Spring Deployment Meeting speech manuscript extracts to finish)