Jiuxian NET is how to do network marketing

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Recently, the wine industry fired a lot of fire is about Jiuxian online city problem, actual combat Network marketing bloggers more or less understand some relevant information, let's make a point of view; with the wine industry's main target population changes, more and more wine industry began to dabble in network marketing-E-commerce, and really in the Internet to affect, That's really a few!

Do drink Network marketing has three major vulnerabilities:

The first soft rib: Channel hierarchy structure, resulting in a small price space;

Anyone who has done wine marketing knows: liquor circulation industry due to the inertia of a long time, traditional distribution channels and marketing models and to achieve fundamental changes, from manufacturers to the general generation, and then to the province, the city, the terminal distribution, the level of fare increase; If the channel is not flat, do not have any price advantages of alcoholic commerce, For consumers, if your price is more expensive than the traditional channel, or your price is the same as the traditional channel price, what reason does he choose to buy online, the consumer's buying behavior can only say that in some areas is changing, and in the beverage industry, if not solve the credibility of the site, It is difficult for consumers to change the traditional wine shopping habits;

Second weakness: warehousing logistics system;

A very simple example, if a friend in Xinjiang buys a bottle of wine from a beverage company in Xiamen, how to deliver it, when he can arrive at the fastest, how to bear the freight cost, and if it is local consumption, how do you make sure that your logistics system is shipped in the first time? If you want to make sure that every city has a distribution center, Then the cost is how much, there is no financing of enterprises, and who can afford such operating costs!

The third weakness: the problem of credibility;

In China such national conditions, fake wine is common, counterfeit products can almost be genuine, bloggers have heard in the market, the 5-star Liuyang River filling into Wuliangye, very reliable; This series of credibility problems breed most consumers just come to the site for reference, not buy!

Jiuxian Network to overcome this series of problems, is how to do network marketing?

For channel-level institutional issues, Jiuxian net language Maotai, Wuliangye, lang Alcohol, alcoholic, Fen,, Bai Mazhung, such as the establishment of strategic cooperative relations to the highest level of agent prices, thus forming: manufacturers-Jiuxian network-consumers of flat channels, this is a good solution to the alcoholic commerce of the first root soft rib; In view of the problem of warehousing logistics system, Jiuxian network use the first round of the April 20 million U.S. dollars of financing, fully improve the logistics system in Shanxi Province, according to Jiuxian Network, in Shanxi Taiyuan from the consumer orders to serve only 30 minutes, is said to be further committed to the central city of logistics, warehousing system!

For the credibility of the problem: Jiuxian network with the integration of the entity, the network has been using Baidu to promote the brand, the entity is also not idle, and constantly appear in various commercial occasions, August 9, the site also held two anniversary celebrations, invited hundreds of enterprises signed the declaration of good faith called for the establishment of network integrity system, called on enterprises not to sell fake wine, Price transparent, not vicious competition, strengthen the industry self-discipline! From the beginning of the wine E-commerce site, the site did a good job, but some data, bloggers do not agree: According to Jiuxian network reported: "Jiuxian NET membership of 3 million people, daily sales of more than 10,000 bottles, is expected to the end of the month sales can reach billion"

From the network marketing point of view: Average daily sales of 10,000 bottles and how much traffic to support it? Jiuxian Web site's traffic conversion rate is how much?

Second, on the online exposure of Jiuxian network records, I used Baidu search a bit, roughly only 840,000 of the search results, even if the Jiuxian network operation team again cattle, even if the Jiuxian net willing to use Money to burn, 3 million members, I really dare not imagine how much water here?

These are just some of the personal feelings of boredom, does not represent any position! Article Source: http://www.xiangqishi.com/post/103.html Original Author: actual Combat network Marketing Blogger