Just contact search engine marketing need to know what

SEM is the abbreviation of searchenginemarketing, Chinese meaning is search engine marketing. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value.


 


now with the depth of the Internet life, SEM is also followed by the convenience of people's lives, such as now commonly used by the consumer website, as well as online payment and so on, these are all belong to SEM.


 


SEM service mainly has 4 kinds of ways:


 


One, bidding rankings, as the name suggests is the site can be collected after the search engine and ranked by the former rankings, the higher the price of the top of the ranking; Customers can control their ranking in a particular keyword search result by adjusting each pay-per-click Price, and can capture different types of target audiences by setting different keywords.


 


the most popular pay-per-click Search engines in the country are Baidu, Yahoo and Google. It is worth mentioning that even if the PPC (Payperclick, according to the Pay-per-click) paid advertising and bidding rankings, it is best to search the site for SEO design, and the site login to the major free search engine.


 


Second, the purchase of keyword ads, that is, in the search results page display ads content, to achieve advanced positioning, users can change the keyword according to need, equivalent to the rotation of different pages on advertising;


 


third, search engine optimization (SEO), is through the site structure, keyword selection, site content planning to adjust and optimize, so that the site in search results in front. Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.


 


PPC for Payperclick abbreviation PPC is an abbreviated form of English Payperclick, in which the text means Pay-per-click advertising. At present, SEM is in the development stage, it will become a professional website and even E-commerce development.


 


SEO is part of the SEM, is to achieve the SEM search engine integrated marketing means.


 


SEM does is comprehensive and effective use of search engines to carry out network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value.


 


sem can be in search engine brand maintenance, the brand's negative information as little as possible in front of the search users, can prevent competitors in the network malicious framed. At the same time can be in the promotion of positive and commercial information to achieve the goal of brand promotion.


 


Search engine Marketing (SEM) process


 


Business Analysis: Identify what business purpose the website is to achieve. For example: Sell a product or provide a service.


 


Market Research: To find out how people search the site. Specifically, including the investigation of commonly used keywords, mining has not yet been recognized by competitors, cost-effective keyword, investigate what competitors are doing, how to do search engine advertising, which sites are most worthy of the link to this site.


 


Search Engine Optimization: The premise of this step is to find the right keywords. It's a waste of time to optimize for keywords that are rarely looked up. With the right keyword, you can optimize the URL of the Web page, title, meta tags, body headings, body content, Alt tags, links. For those who have frame, flash animation, use the database dynamically generated pages of the site also need to do further work.


 


implement a link strategy: Many search engines judge the importance of your site based on how important it is to your site. Although the number of these sites is better, the quality is more important. Implement a link strategy to ensure that your site is deeply interconnected to the Internet.


 


submitted to the search engine: After the site is optimized, it can be submitted to the search engine. There are thousands of search engines, of which really important only a small part. These search engines for other search engines, portals, corporate sites to provide search results, the key is to have a good ranking on these search engines. While some of these search engines allow software to automatically submit new sites, in an increasing number of cases, manual submissions can guarantee a successful submission. All major catalogs require meticulous manual submission.


 


Search engine Billing Services: More and more search engines to introduce paid collection, pay rankings, Pay-per-click business model. Not using these fee-based services will make you lose half the viewers. The advantage of these fee-based services is that the results are clear and quick. The free collection of search engines usually takes 6-10 weeks, and the catalog may take more than 6 months depending on the category you choose.


 


Management Search Engine Marketing: Tracking the ranking of target keywords, according to the server log to analyze what search engines visitors come from, what keyword to use, adjust the page code and content, calculate click on the rate of return on advertising investment, evaluation of its effect good or bad. In fact, the search results are always in fierce competition. If your competitor sees you rank well, they won't let that state stay.


 


what is wrong with bidding Commissioner


 


found that many of the most concerned about the auction commissioner's problem is "my Samsung words have dropped a lot, how to do ah." Perhaps this is related to some companies take the percentage of Samsung words, but we know the key words of the star standard is the direct embodiment of quality, account quality and keyword clicks, creativity and relevance of precarious related, the possibility of a great change. Although the more Samsung words, means that the lower the cost of clicks, but spend too much time on the quality adjustment, personal sentiment This is contrary to the duties of the bidding Commissioner.


 

What is the duty of
?


 


To put it simply, it is the real duty of the Competition commissioner to control the cost, use the least money, bring the most customers and increase ROI. Some companies budget thousands of yuan a day, some companies budget hundreds of yuan, the price of the Commissioner to do is how to maximize the effect of the delivery, so that every penny spent valuable. For example, a budget account, the delivery surface is naturally wide, heavy in breadth, and low budget accounts, you should be fine and try to avoid high heat words. If we put too much effort into the optimization of Samsung Word, then other jobs will inevitably be squeezed. Every day's work, probably just stay in the rankings, write ideas, adjust prices, and then the end of the day.


 


So what should the bidding commissioner do at ordinary times?


 


exercises his ability of data statistics and analysis.


 


bidding is a constant work with data, how to search, how to click, how to transform, how the quarterly changes, and so on, these are inseparable from the statistics and analysis of data. And for the bidding Commissioner, master the number of words in the industry, but also their own salary, to find work chips. How to expand the breadth of the account, relying on experience is not enough, the usual data accumulation is the key.


 


to exercise their ability to communicate.


 


that only communication can create new value. Bidding → online customer service → Offline consulting sales, each ring is operated by different people, each face customers have different insights, to collect different customer information, the competition commissioner only and they exchange, can brainstorm, timely understanding of customer needs and mentality, adjust the launch strategy. It is believed that many competition commissioners have such experiences, and the words that individuals feel good and have potential are often finally shattered by actual ROI data.


 


exercise their ability to make plans.


 


has the plan, can make the whole launch work orderly. Make the work of the previous two more meaningful, through the previous data analysis and communication results, modify the old plan, make a new plan, on-demand change strategy. That's the difference between a bidding director and a general Commissioner, because they always know what to do next.


 


to exercise their ability to optimize their accounts.


 


excellent account can reduce the cost of bidding, convenient account management. For example, the account tree logic adjustment, the Plan and unit relevance adjustment, creative adjustment, matching method adjustment and so on. So, the work of optimizing the Samsung Word mentioned above is actually the work of this part.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


Official Address: www.ppctui.com