Keep the site effective customers please make good use of your page resources

Source: Internet
Author: User
Keywords User Experience

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These days have been observing the site's background statistics and effective analysis between pages; it's easy to do a website, it's difficult to run a website, and it's even harder to use your own website effectively.

At the beginning of a website development, there may be a great deal of work devoted to the investigation and analysis of the industry. Once the website online, officially began operation promotion, most webmasters may be more to invest in the external publicity, the content of the daily maintenance update, friendship links to seek exchange, a large number of blog forum publicity, Advertising and even bid promotion, and many other promotional methods, can do this some, may not be able to guarantee a very good effect, many enterprises and companies in the process of operating the site, is a strong publicity and promotion of the site can finally be a good profit, but one of the links may be all the time to say, But they are far away from the problem of not actually acting.

This problem is the site's own page rectification. These days, the Zhengzhou creative SEO abin observation compared to the company's own website and peer site, found a lot of similar problems, from the intuitive page layout to the content of the display, the majority of the details have produced a gap. Interested friends can look at Sina, Sohu type of news page, from the beginning to the end of content narration, even the relevant links and the left and the bottom of the recommendation related news, are so smooth, not too many feel the emptiness and disgust of the page. Yesterday, I took a news page of our website and products to do a comparison with the better Site page, http://www.5588.tv/biz/jiajianfa/pro_50008 the product page at the first look, there is a very empty feeling, Because the first screen from the open page is completely a picture, and the emptiness around, Ben wanted to add some of the company's enterprise products should have users to click, but found I was wrong, tracking the background flow statistics found that this kind of page bounce rate unexpectedly reached more than 90%, the same observation of other Business-to-business products page , though the pictures were not as large as ours, but on the right side of the picture has a very detailed introduction, and open the first glance of the page can allow users to see, perhaps the difference is a coincidence, but the same situation in front of the facts, can not but believe that the user experience is the most real, if you want to improve the rate of such pages jump At present, we set the next, let users click on the picture directly to see the next product page, so that can be a good solution to the monotonous page and the user directly out of the problem.

If you don't believe it, you might be able to accept my statement. The same enterprise page, I through the flow statistics, extracted 2 pages, one is http://ypf.9998.tv/page bounce rate is about 33%, one is http://dfs.9998.tv/, jump rate in 75% or so, through this 2 pages, the same enterprise home page, Can you see that there are different places, I listed 2 pages are representative of the 2 categories of pages, if you see it, then you can give their approval, at least the observation is usually better, if not, that we usually observe the page when the lack of patience and careful, and the point of view of the station seems to be the webmaster itself.

These two pages, bounce rate can be so different, I personally feel the most important problem is in the layout of the page, bounce rate is low, open and look at the next page, the product on, and is the first screen to open the user intuitive to see, and relatively high jump rate, the product in the next, the first screen open not the user's first intuitive range.

Such a problem to see the webmaster friend may have already discovered, but you go to try to adjust it, or feel such a problem small but only flashed in the mind and ignore the try it, I tried, but also follow the observation, the effect is really so different.

So have ideas to practice, Chusta from the beginning to learn SEO optimization progress so fast, the most important thing is that he found to study, and then to practice, good at sharing, I think, whether we are just in touch with SEO optimization novice or already in the efforts to improve their level of friends, suggest more patience, more careful, Think more and then put a little bit of action, I think the next pride is yourself.

This article original, Welcome to reprint: Please respect the original results of each webmaster, annotated source URL: http://www.strongseo.cn Zhengzhou creative SEO

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