Key points of using ladder data to construct marketing website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network marketing success or failure of the final measure is to achieve transactions, whether the network directly or offline transactions. For most of the network marketing model for small and medium-sized enterprises, the key to deal is the conversion rate of the website (shop), which is mainly determined by two key factors: first, the customer experience of the website, the second is the turnover rate. The ladder data (Iyunti) platform fully implements the optimization of two key factors.

The turnover rate of traffic depends mainly on whether the strategy of network propagation is accurate, whether the target audience is attracted, whether the communication information design conforms to the audience's psychological expectation, whether the communication carrier is the target audience circle and so on.

And the website's customer experience mainly manifests in the website structure, the website vision, the commodity sales force, the website credibility and so on factor. This is what we often talk about marketing-oriented websites. Here are some suggestions for the Iyunti platform.

Clear structure Flow

Site structure is the backbone of the site, is a highly abstract context, like the framework of the House, the site structure equivalent to the compass and map, play a role in guiding customers.

The structure of the website is not clear is a common problem of many corporate websites, the core value is not prominent, the focus is not clear, the content is messy, not guide the customer's thinking. The user is like in a maze relay, can not go, cannot return, cannot find the content which oneself needs.

The website structure planning mainly considers the user's thinking habit, and achieves the expected goal by guiding the user's operation smoothly. This requires planners to first analyze user psychology and the core strengths of their products. What are the users most concerned about? Let the user know what content, and then what the content? What Impress customers? Planning your site structure must have the awareness of guiding users to purchase or ultimately contacting customer service or picking up the phone. Planning the structure of the site also needs to consider search engine preferences, through reasonable hierarchy and internal links to facilitate the crawler search.

Visual performance with great impact

Vision is the first factor in the contact of a website user. So a website wants users to like, first of all must be in the visual impress the user.

Planning Web site vision must be from the user's aesthetic habits, do not rely on their own subjective desire to determine visual performance. In general, the site Vision planning first to determine the basic primary and secondary tones, and then Draw Informer page layout, graphic design. F-Type Web site layout is a more general sound visual structure, but sometimes also can highlight personality.

Sales of products

The first thing to be clear is that any enterprise is selling goods, goods can be specific products, can also be a service, or brand companies, or even a person.

Product display is the core element of Web site planning, can not impress users, mainly is the product page has a strong sales force.

The key point of the sales force of the goods display is to refine the core selling points of the products, and then USP the core selling points by drawing, writing and video.

The Fabe law is a very systematic and effective persuasive formula that is widely used in the marketing world, as well as for website product page planning or website planning.

F: Presentation of product basic characteristics A: the advantages of the product is the advantage of B: to express the benefits of these benefits to the customer E: to support the previous description with evidence.

Very high credibility and depth value content

To achieve sales, be sure to let customers trust you and your company. The e in front fabe is to increase the credibility and trust. In addition, the website about the company and brand or corporate culture, etc. content, but also have credibility, do not arbitrarily exaggerated, so that customers do not trust.

The content of the depth of value, one is to shape their professional image, the second is to retain and sticky customers. Let customers have a sense of dependency on the site, there are problems on your site to find the answer.

Conform to the search engine law

Needless to say. Search engines have long been the main gateway to the Internet, and most network marketing models need to be based on search marketing to formulate the overall strategy.

Need to be clear, SEO is not just to get a good ranking, more important is to get good traffic. This requires us to work on keyword Strategy analysis, and then within the site optimization and external optimization long-term adherence.

A sound customer service sales system

Customer service communication is the key link of the whole sales system. We must first set up the most convenient customer communication methods, such as: 400 telephone, customer service system, QQ, MSN and other online methods, while the site page suitable location settings, so that customers in any need, quickly and conveniently and customer service personnel communication.

More importantly, customer service personnel must be professional, product or service details are well aware, and have strong sales skills and capabilities. This is not after-sales service, but sales.

Safe and convenient backstage

Server or space security, access speed, program security and stability, error-prone and other factors is the site to achieve the foundation of the deal. And to meet the functional requirements of the background, simple and convenient operation interface is the necessary conditions for website operation and maintenance. Web site data monitoring and analysis software is a necessary link to improve the operation of the website.

The above generalities marketing-oriented web site planning of several major elements, just a exhaustive. For example: The Customer experience includes a website platform experience, a product experience, a content experience, and a service experience. And each factor does not give a very deep solution, just hope that this article can help you in planning the site to clarify some basic ideas and concerns.

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