Key Words Tourism Network marketing Invisible Weapon

To do a good job of network marketing, you have to choose the key words, this step is very important, and http://www.aliyun.com/zixun/aggregation/31606.html "> Tourism Enterprises in doing online marketing easy to ignore this point, Only take into account their own demands and ignore the network marketing characteristics of the dissemination. Give a few examples of ongoing tourism marketing.

First, have the "headline keyword" that attracts attention.

Recommended in the website of the title and a lot of ads, how to attract the eyes of netizens, need to grasp the characteristics of the Internet title, select the key words of interest, a good title can attract more people to click, and the title needs to be merged with the content of the text (recommended to do with the level of the title Party) title preferably with a warm taste or contain news events of color, can play Lenovo. In this way, the user's access to the same time without losing the original intention of the post, and left a deep image.

For example, in August 2012, Fanjing made two love-related online marketing activities: One is "Cherish dream stroll in the Clouds Fanjing" collection activities, that is, collect 77 pairs of married or passionate lovers of love memories, supplemented by precious prizes.

Another is fanjing on two weekends and Tanabata day "kissing for tickets" activities, the kiss can get a value of 110 yuan Fanjing tickets.

Love theme, Precious prizes temptation, fanjing activities are familiar with the network marketing, but in the title of the selection of "kissing for tickets" than "in the clouds Cherish dream stroll fanjing" more attract netizens eyeball, keyword selection also conforms to the network characteristics, a novel title often play a finishing touch role, of course, Also need to pay attention to the keyword can not have nothing to do with marketing content, keyword to fit the actual situation of the incident, otherwise there will be deceptive suspicion.

Second, there should be suitable for word-of-mouth communication "Creative keyword"

Network Marketing is the key to the implementation of Word-of-mouth marketing, with the evolution of the Internet development, the network structure of the group, as the infinite extension of the spider web, the virus-like crazy knitting. Web2.0 changed the way consumers behave, from one person's world, in vain into an interactive network, becoming the spread and intersection of the entire network. Eventually become nothing. To learn to choose those suitable for word-of-mouth communication "creative keyword", will let consumers moved, emotional, moving banknotes.

For example, two are the main theme of the City of Peach Blossom, respectively, the use of different key words of marketing ideas, to attract netizens to spread the word of mouth is not the same, contrast: one is Jiujiang, Jiangxi "" to find the Peach garden, my dream of Travel dream essay.

Creative ideas: As long as you dare to think, as long as you dare to say, only you have a dream, will come to participate in the activity theme: "Looking for the Peach Garden, my cross Dream" tourism dream Action in the official Website Dream Collection area, publish "your dream" bask in your traveling dream, after the collection activity ends The contractor's tourism network will travel through the donkey friend upload the dream of the initial screening of 30 Lucky Donkey Friends, Jiujiang Tourism Bureau invited the award-winning netizens to visit Jiujiang Fairyland.

Keyword reviews: "Through, free travel, peach Garden" is the marketing of creative keywords, choose also good, the entire activity threshold is lower, participatory strong, although the key words "free travel" news is poor, but the credibility is strong.

Second, Chongqing Youyang "" annual salary 300,000, competition for Peach Garden Main "marketing program" Application requirements: Diploma, 18-60-year-old men and women can, work including reading, farming, a dog, Rooster hen number only, so that the peach garden inside the families ... Finally, write a novel about the peach blossom or Youyang toast. Can take three relatives and friends, work four days a week, within one year can also ask for two months family leave.

Keyword Reviews: "Annual salary 300,000, Peach Garden Park master, keyword selection, news strong, easy to form word-of-mouth communication, but the netizen for such a simple work salary of 300,000, repay the mentality of curiosity, onlookers more, participate in less, although willing to as news forwarding, but it is difficult to form netizens actively participate in the upsurge, Although the key words creative wonderful, but did not form a benign network interaction atmosphere.

Third, to find the right SEO "search keywords"

SEO (Search Engine optimization seo) is a prerequisite for each network of professional basic skills. Select a small competition, search the number of keywords, the fastest for customers to bring the target customer base is the large number of these searches, the competition is small keywords, under normal circumstances to avoid the fierce competition of keywords. Of course it takes a lot of money to get ranked in these keywords, which is not necessary for a new marketing case.

For example: The Stone Forest "" To find My Ashima, "The large-scale stone forest network Blind Date Meeting", is the use of popular "Blind date, left male, leftover, Qi-Tian left," and other popular keywords, on the other hand, strengthen the people of the Stone forest unique "Ashima" cultural brand understanding, shaping the Ashima brand culture image, So that Ashima cultural brand into everyone's heart, attracted a group of Chinese and young visitors to the stone forest Ashima culture of concern.

For example, "Happy 12" tour of Hebei, "constellation Culture" has a unique characteristics of youth groups a cultural phenomenon, but also by the psychological and social psychology, social environment and social and cultural factors such as the common use. From its popular perspective, it is a "youth culture", as a subculture of youth culture, its essence is rebellious. In view of this, Le Road travel Network and Hebei Provincial Tourism bureau Strong Cooperation, launched the "Happy 12 Constellation Tour Hebei" marketing promotion strategy. From "Star Watch--30 Big Scenic Spring Competition"; Star journey--3 Big line Hebei search for spring, "star Yun--12 Constellation Hebei Lucky Guardian" to "star Discovery-Hebei Spring Photography exhibition" Four major aspects, the point line face combination, cut into Hebei tourism, the entire Hebei tourism resources, tourism routes, tourist attractions have done the packaging. Relying on the tourism network, integration of media, integration channels, integration of talent, to accurate communication strategy, Hebei tourism brand strong push to the stage of China's big tourism, causing the tourism constellation in Hebei province upsurge.

Network keywords, in fact, is what happens in our lives, and then put them on the internet, become people scrambling to search, forward, spread the right image, in our side happened a lot of things, and some things also become people on the network search hot. The Network keyword in fact every day is changing, every day also has the new network keyword appears, our side any one thing, also may become the network search hot key word. As for how to find it, it must be the marketing experts in practice to continue to explore.