Keyword Strategy analysis of website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Shanghai website Optimization Service Platform, launched on July 26, 2008, is the Shanghai Webmaster Association website Promotion Center is responsible for the management of the service platform, but also the Shanghai Webmaster Association to solve the operational expenses of the first commercial project launched. The platform integrates a number of Shanghai SEO Company's actual combat experience of professionals, the first phase of the Shanghai region to provide corporate website optimization services.

The following content, is the project team to the Shanghai website Optimization Service Platform keyword localization analysis record.

The first step: List the key words

Basic words: SEO, website optimization, search engine optimization

Derivative words: SEO optimization, shanghai seo, Shanghai seo services, Shanghai SEO Company, Shanghai website optimization, Shanghai search engine optimization ...

Keywords Source: Experience analysis, Google related search tips, Baidu more search tips, Google keyword tools.

Step Two: Search user behavior analysis

To "SEO" series of words as search keywords users, the understanding of search engine optimization is relatively high, based on experience that such users for large customers, to the overall site optimization, focusing on optimization program consulting, the number of customers less but the order amount is relatively high.

To "website optimization" series of words as a search keyword users, the majority of ordinary users, the understanding of SEO is relatively shallow to keyword ranking, the number of customers, but a single order service amount is relatively low.

The third step: keyword heat and competition degree analysis

Baidu Index

Keyword SEO optimization shanghai SEO Shanghai website Optimization

User Focus/Quarter 339 75 34 514

Google keyword tools

Keyword Shanghai seo service shanghai SEO shanghai SEO company Shanghai website optimization

Approximate average search amount 210 1900 260 2400

Regarding the competition degree analysis, takes "the Shanghai website optimization" The key word for example, in the Google query result is 618,000 items, the homepage 10 query result All is the first class domain name, among them 6 website's title has included "the Shanghai website optimization" the word. After the second page, began to appear level two domain name/directory, or even the article page, indicating that the competition of Shanghai website optimization is reflected in the query results of the home page, in other words, only about 10 of the site has formed an absolute competition and competition barriers.

Fourth step: Identify the key words

Shanghai website optimization is the new launch of the site, two domain names, fewer pages, less update, or even do not update, the combination of these factors, service platform does not have to optimize the medium and highly competitive keywords, the adoption of ladder-style optimization strategy more practical significance.

Shanghai website Optimization, is the geographical + keyword way, accurately narrowing the user search scope, more easily hit customer demand, that is, the so-called customer demand conversion rate will be quite high.

Finally, the core keywords of the service platform are identified as: Shanghai website optimization. Taking into account the development of the project in the late stage, to Shanghai SEO Company as an auxiliary keyword, the word in Google's search volume is small, while the competition is also low, and can be divided into "Shanghai seo", "seo Company" and many other phrases, for the future to expand Optimization SEO series of keywords buried foreshadowing.

Fifth step: The application of the key words

After the keyword is confirmed, then the application: Meta, outside chain, soft wen.

Mainly introduces the meta application of the home page:

Outside the chain application, the key is the exchange of links when the attention of the name of the link to Shanghai website optimization and Shanghai SEO Company for link text, link address is http://seo.021zhan.com/

Soft article application, in the writing promotion article will Shanghai website optimization and Shanghai SEO Company these two keywords as anchor text.

Keyword analysis is the basic work of website optimization, in the test of optimization personnel experience, patience, document collation, analysis and other basic skills. The time spent digging, analyzing, and Deploying keywords has played a significant role in the success of the project.