Kun: 10 Secrets to exploding Web traffic

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently a lot of new friends into the group, have asked the author how to increase the flow of the way through the promotion, in this first thank you to the author's trust. In fact, do not have to promote, through the site's own optimization can also reach the effect of explosion of traffic, let Kun to share the following.

I. Characteristic content

For marketing, platform is the foundation, content is the key. The website content has the characteristic, the user nature likes often to look back, therefore first the content construction good is kingly. The content is not only the traditional sense of the article, information, etc., can also be other aspects of dongdong. We can start with the following five aspects:

1. Special columns. For example, now many websites are doing interviews, usually for the industry site, very suitable.

2. The advantage content. This is needless to say, is that your site content than similar sites different places.

3, Hero characters. Especially important for Community-class sites.

4. Characteristic module. For example, some SNS website competition parking game.

5. Special service. For example, free website planning, free SEO optimization, free ranking inquiries and so on.

Ii. Title Party

Title The role of the party needless to say it! Good title party, not only can make users have the impulse to click, but also to achieve the role of SEO optimization. However, note that the title can not be linked to the content, or to the content of exaggerated, the difference is too large, so easy to cause users disgust. Say a real case:

A user in the forum issued a South Korean star endorsement of mobile phone ads, the title is: XXX's latest mobile phone ads, the viewer is few. The user after the bitter experience, repackaged the title, instead: by the South Korea banned the restrictions level of advertising (XXX endorsement), the results of a warm response. This is a good title party, the title tightly grasped the psychology of netizens, but did not exaggerate the content, I hope we can be inspired by this example.

Third, column subdivision

Site column is equivalent to the city road signs, users can be in your site to the content of the need to rely on it. Therefore, the column classification must be based on the actual needs of the user Division, to the situation, reasonable, if possible subdivision of the column. To do so is to facilitate the user to find content, the second is properly set, SEO has a role. Say an example:

When the first fan site was built, the college channel has an XP section, mainly introduce XP related knowledge. Because XP is the mainstream operating system, so we have high hopes for this column, the article updated quickly. Arguably, XP is so subject to user attention, as the volume of the increase in traffic should be increased just right, but the actual situation is the PV growth is slow. After the data analysis found that more than the original article, the user to find more and more inconvenient, no one is willing to go to the hundreds of pages of articles in the list of search, which caused the user to come after a few eyes to go, so much content but can not stay users. After the situation is clear, we immediately to the XP column for the revision, the actual needs of users to subdivide a number of subordinate columns, resulting in a large increase in traffic, IP also has an increase.

Iv. Thematic

From the marketing point of view, the project has two main features:

1, when the content of the site is very large, can not be a certain number of specific points of the column subdivision, with a special topic for supplementary or in-depth introduction. This is equivalent to the topic of the database on the same subject or related articles targeted promotion.

2, for search engine optimization. Because the topic has a specialized catalogue, and the content concentrates, the chain is rich, may say a topic is a small personal website. So the weight of the search engine on the topic is very large, if you do a certain project optimization, the effect is excellent.

Understand the above two points, people know what to do?

V. Navigation

Navigation is equivalent to a website of the signs, if the signs clear, users can quickly find what they want, experience good, naturally willing to often. This is like a park, if the signage set reasonable, the visitors will be very labor-saving wonderful landscape tour, the mood good next time also willing to come. On the contrary, it will happen that visitors do not walk less, but did not see anything, there is a kind of fooled feeling, next time do not want to come, and even complain. Here are some pertinent considerations:

Tips: This article is Kun (pot) original, want to see more articles please search Kun column, reprint, please retain this copyright information.

1, site navigation as far as possible do not use JS special effects, to a glance.

2, in addition to the site Head Unified Whole station navigation, the best pages also have targeted navigation.

3, at any time to allow users to find the channels, columns of the entrance.

4, anytime and anywhere to allow users to easily retrieve the content of interest.

Vi. Excavation of entertainment topics

Most users of the internet are mainly entertainment, and from the actual data, entertainment class site, or a website entertainment section, is the highest traffic. So no matter what content, what type of station, as far as possible to explore the entertainment theme is to increase the website PV king. For example, it categories of Web sites, you can add Star wallpaper column, and then, for example, automotive Web sites, can increase the content of car models. Everyone else play it!

Vii. recommended in the station

This is one of the most common methods, almost all the sites are used, such as: Editorial recommendations, Jevin rankings and so on. Here is not to repeat.

Eight, in-station interaction

This refers to the site within the different columns, different modules of the interaction. Give two simple examples: as we have in all the posts in the "forum" word, plus hyperlink, when the user clicks, directly into the forum page, and as we in the word "password", plus hyperlink, the user mouse to move up, display station about the password Raiders of the list of 5 articles. Here is just an example, the rest of us to play it.

Ix. article content page

This is the most important, the user browsing the most pages, or the final page of the article, especially from the search engine to the user, is basically directly into the article page, so the optimization of the article page is of paramount importance. Due to the content of a large number of items involved, the author specifically wrote the "Kun: ten strokes to double the content page traffic," a detailed description, welcome to search "Kun column" Browse this article.

Ten, the article List page

The importance level is second only to the article content page, therefore also must under the full effort. Mainly is the page picture and text recommendation bit and advertisement position optimization, concrete can refer to "Kun: ten Strokes Let content page traffic double" a article.

10 methods are finished, I hope to help you, if you have any better experience, welcome Gathen Exchange:

Author information: kun, net name pot. Do a station for many years, has served as a fan website editor, editor-in-chief, is currently working in the computer world's Friends Answer Network (www.pcw.com.cn), responsible for the market and BD work, welcome new and old friends to exchange, cooperation. For more articles, please search Kun's column. New Media Exchange 4 Group: 49474853, Welcome to join.

Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!

Webmaster Network News list: Www.admin5.com/top