Kung Fu is the quality of the original poem.

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The role of original content is critical, whether based on the user experience or more about search engine optimization. The internet itself is also based on the content, all to win Internet marketing, can write will write good at the original indispensable. If the site construction and optimization of the existence of core competitiveness concept, then the original content is very competitive, is the core competitiveness. The author of these viewpoints in the article "website construction and optimization of the core competitiveness is original" has been clearly elaborated. Through the search engine shows some phenomena, the same original content brought by different weights are not the same, high-quality valuable articles are more conducive to improve user experience and optimize the effect.

Original difficult, high-quality original more difficult, then always persistent high-quality original is not difficult to imagine? As the original site optimization in the advantages of almost no alternative, then how to carry out high-quality original, natural become a webmaster has to face the real problem. Quality Original is the essence of the theme, through the phenomenon of insight into the intrinsic nature of things and relationships, and a unique perspective, in their own language to express. From the user's point of view, the original no more than in the transmission of two views, first, it is to tell the viewer this article to convey the information and value, but know why, through the phenomenon to see the essence, to the user to explore the most fundamental things, know what the reason is more easily get the user's favor. Quality Original is only a result, able to accurately position, good at capturing inspiration, constantly divergent thinking and perseverance to do, is to transform and achieve this result process.

One, accurate positioning, clear range after a multiplier

Regardless of original, the most fundamental thing is to return to the user, the user's demand is all the original value of the. After all, not like Sina, Sohu such comprehensive portal site, most of the site actually needs to have a clear positioning. If it is website construction company's website, then the website theme should define in the website construction production and the website design scope. Similarly, the original should revolve around the website construction to make this theme, but should not be unrestrained. Precise positioning of the purpose, one is more to take into account the search engine, accurate positioning of the original will be easier to make the search engine feel the theme of the site, only a clear sense of the theme of the site, search engines can effectively be empowered to elevate rankings. Second, still is the user experience, around the same subject positioning clear site content, will let users feel the site's professional value.

From the optimization effect and user experience, we already know that positioning is clear, around the core and original content can play a multiplier effect. Similarly, the core theme of a clear positioning, but also to reduce the difficulty of original, easier to write high-quality original content. Perhaps some people have doubts about this or doubt, think about the subject clear, we will not have to struggle to choose a topic, every day to do is to a few core themes, from different angles in-depth interpretation can be. At the same time, as a result of a long-term in-depth analysis of some topics, understanding will also be more in-depth, the writing time is also more like the shadow in front of the answers.

Second, capture creativity, don't let inspiration fleeting

To adhere to the original webmaster, writing is not difficult, because after a long-lasting insistence on writing skills will undoubtedly be able to continuously improve. The real difficulty lies in the capture of creativity and the mastery of inspiration, because there are liquciqiong of people who are constantly writing and thinking agile. The author has a deep feeling about this, and how to capture these fleeting inspiration? I think, the first thing to do is to think more, know how to draw bamboo, and the premise of the answers often see bamboo, try to figure out the different circumstances of bamboo's demeanor. Often immersive read more think, there will be some new inspiration flashed out, followed by in-depth thinking, no in-depth thinking will not be wonderful inspiration creative, want to write quality articles, in-depth thinking is always indispensable.

Inspiration is sometimes instantaneous, and it is important to capture fleeting ideas more than deep thinking in writing. The author has a good way of thinking, the webmaster can learn from. With the deepening of thinking, inspiration can be displayed at any time, the author's approach is to use mobile phone notes Notepad, at any time to record a bit of thinking fragments, to write when the system to organize the formation of text. On the subway, in the middle of the night after waking up in a quiet trance, often is the most active thinking, at any time to record a bit of sentiment, writing when the text Joschun Huath like fountain.

Third, imitate the innovation, the integration viewpoint grows oneself

Tencent's imitation, and even take others road let others have no way to go, let it almost become the enemy of the vector. Aside from its values, it is this imitation and innovative approach, the success of today's Tencent, because it is even today, Tencent is not much real original. We do not want to comment on Tencent's right and wrong, but its imitation or even plagiarism on the basis of their own ideas to make their products rich new value of the practice is absolutely worth affirming. The Great leader Chairman Mao once said "the world article a big copy, see you will copy will not copy", the soft original, the same exist for reference ideas divergent thinking, integration of the original process.

Imitation is not equal to plagiarism, imitation but see an article, with their own words to write out, although similar to false original but more already is original. Imitation needs to innovate, to see a point of view after some insights to think about understanding, or to put forward a supplementary point of view or to promote the opposite or even opposing ideas. Reading other people's articles is to imitate innovation, but also to learn to understand, deepen the grasp of the views of the text. So imitation itself is already innovation, into the imitation of their own point of view, integration of thinking process is a growth of the process of self. Imitation is not so much plagiarism, it is better to say that the process is the use of micro-innovation, Qihoo chairman Zhou Not said, the secret of the Internet's real success is micro-innovation.

Divergent thinking and multiple interpretations from different perspectives

Optimization is a long process, only the beginning is not over, to optimize the service for the user to serve the original is also a long-term process, also only the beginning is not over. Only around the site theme of the original to effectively enhance the weight of the site, this requirement is limited to the original scope, but because of the need to constantly original, so the creative and topic is always a let stationmaster confused process. We use website construction company's website for example, its original scope is no outside of the website design method, domain name host mailbox choice as well as the implementation of optimization experience and so on. And these topics such content, if two articles a day, less than a week can be all finished, but optimization is the need to constantly have new content rendering.

The most effective way to crack the words is to do divergent thinking, from different perspectives do not understand the angle to interpret. "Transverse as ridge side into the peak, far and high level of different", different orientation observation interpretation, will be drawn to different insights, content original also have words to say. For example, domain name selection, we can not only from the perspective of optimization, but also from the user rights to protect the original point of view, can be from the DNS resolution service to express their views, but also from the advantages and disadvantages of the domain name registrar to elaborate. The original way of divergent thinking, just like search engine crawling search site, each of the related topics can be from different locations countless times to parse. Another benefit of divergent thinking is that you can make yourself more fully aware of problems and see a truer nature through phenomena.

Five, unremitting perseverance, the ability to enhance the cumulative

No one is born to write articles, and no one is born to think agile, thinking like fountain ability. Just like the site optimization right, the search engine recognition needs a long process, the same original ability of the promotion also need to accumulate. The original process, but also the webmaster in-depth thinking of refining the process of summing up, I believe that the original perseverance is more than once again the intersection of inspiration and wisdom, ability is also in this time and again the pain and joy of the interwoven in the continuous promotion. Self-original At the same time, but also need to read from other people's point of view, reading naturally can broaden their horizons, the more you know the space of thought is naturally greater, the two more complement each other.

Some people say that a minute on stage, the next ten years of work, site optimization and original is not so? Only to keep looking to see, to write quality content. As a webmaster and hope that through the original site to enhance the weight of peers, who would like to find the feeling of tremendously, but Kungfu is all in poetry, it is thick and thin hair, need perseverance need to undergo a metamorphosis of nirvana. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) in combination with its own past experience, original content and Web site optimization is not difficult, difficult is consistent with the intention to do, difficult is that a tireless insistence, the real difficulty is "simple things to do repeatedly, repeat things insist to do".