Lao Xie: On the niche of the promotion of soft wen

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Niche "is the English" Niche "transliteration, niche marketing also known as" gap marketing "or" fill marketing ", also known as" slit marketing. " Philip's definition of niche in marketing management is that niche is more narrowly defined for certain groups, this is a small market and its needs are not served well, or "there is a basis for profit". Marketers often identify niche markets by subdividing market segments, or by identifying a group of minorities that are grouped together for specific benefits.

Niche marketing refers to the enterprise in order to avoid in the market with a strong competitor confrontation, select a small market (called "niche market" or "filling market") that is overlooked by a powerful enterprise for a variety of reasons to meet its specific needs in order to achieve a strong marketing strategy to occupy the market. Because the accuracy of the network advertisement localization enhances, the niche marketing through the network means can be big. Lao Xie believes that the promotion of enterprises, rational use of niche, is the key to success.

Niche market is to find their own marketing market, a clear understanding of the niche market, you can target the targeted crowd marketing strategy, you can achieve a multiplier effect. Here are a few examples.

Large enough niche market. The case of Mercedes-Benz signage is a classic, very accurate niche market. I purposely searched for the Mercedes-Benz logo, Baidu Index has no data to understand a Mercedes-Benz logo thousands of pieces, but now some repair shop there are sold more than 10 yuan or dozens of yuan Mercedes-Benz Beacon, basically are produced in Guangzhou, because I have not seen counterfeit cars, I think there should be a gap in quality, Can afford Mercedes-Benz is a high income class, may be high imitation of the price of hundreds of of Mercedes-Benz vehicles are more popular, there are basically 4s shops, where the price should be high. In contrast, domestic Mercedes-Benz users are still small.

Choosing a niche market also requires insight. In old Xie's opinion, when the first person in the selected niche market chooses to be a second person and a third person, the person in front is walking, has the very good study and the analysis to the person behind, has many such examples, later person occupies.

Can locate marketing target market. Can be seen, choose the market, positioning the market. It is necessary to carry on the dialectical analysis of the inverse thinking. Need is careful, more need is the industry experience and life experiences.

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