Le visual network of star marketing fan Bingbing led brand month

October 24, le Video Network (300104, shares bar) held in Beijing, "Fan Bingbing" two exposure "November All-Watch music video" press conference to celebrate the "two exposure" to create a literary film box office record. Fan Bingbing appeared at the scene of the conference, and received a video Festival organizing committee for its "annual film Best Actress award."

In the press conference, the senior vice president of the video network, said, le Vision November for the Star brand month, Fan Bingbing became the first Star Brand month's protagonist, the future of the video network will also work with Fan Bingbing studio to further cooperation. Le video network has been starring Fan Bingbing film "Two exposure," the exclusive network copyright, on October 30, login video network pay platform-network hospital line and video TV intelligent Machine. In addition, the music Video Festival has become the industry's most influential network festival, access to a wide range of star recognition, music network will be with the star of the star marketing cooperation.

Fan Bingbing Star Brand Month

Le visual network to give full play to the industry's most complete copyright library and the strongest star resource advantages, the film and television play by Star Jina, give full play to the star influence of the "aggregation effect", and through the play with old drama, recommendation engine, and so on, continue to exert the value of the copyright library,

At present, Le Video network has locked all Zhang Yimou's works exclusive network copyright, but also included Fan Bingbing, Xiaolu and other hundreds of popular stars of the film and television works. Fan Bingbing's latest work, "Two exposure" has been included in Fan Bingbing works, and according to the Music Data Research Institute, music and other related data analysis, Fan Bingbing works in the top 5 comprehensive influence, fully demonstrated its popularity and strength.

"Two exposure" is a Li-directed, Fan Bingbing, Feng Shao and Siyan starring film, September 29, 2012 officially released nationwide. The play at the box office breakthrough 115 million, the rate of return of 125%, become the National Day file film the most profitable one. Goofy that, with the "two exposure" in the music network exclusive online, fans will set off a new round of the audience, Fan Bingbing in the music index in the rankings will further rise.

Online, the video network will be November positioning Star Brand month, this time the brand month protagonist is Fan Bingbing, brand month theme Collection "Ye" starring or participating in the "Two exposure", "Kwan-Yin Mountain", "New Shaolin Temple", "Zhao Orphan", "Rizhao Chongqing", "Future Police", "wheat Field", "Peach Blossom", "fuse", " A 10 dozen film works and "There Will be angels for me to Love You", "Unexpected Event", "Lingyun Ambition Bao Blue Sky", "Jiangshan Heavy", "Youth Pack Blue Sky 2", "also Bead Princess 2" and other television works, and through video or special video program online Fan Bingbing to participate in the Cannes Film Festival, Tokyo International Film Festival, Busan Film Festival, award and other major awards ceremony at home and abroad wonderful. The area will also open fans interactive plate, exchange and interaction. Online, le video network will hold a number of offline activities, and through the "Midday Road" and other original programs and Fan Bingbing communication, to show their life.

Music Visual network exerting the star marketing

The recent quarterly Bulletin of Le Video network shows Le Vision network currently has 361 degrees, Beijing run pearls, gold kitchen cabinets, Beime (002570, shares bar), Volvo, Wahaha, Gado and so on more than 150 brand advertisers, these advertisers gradually increased the field of network video marketing efforts, and the focus is on film and television dramas. And the music network will be film and television dramas, stars, advertisers demand for the integration of fans, through the online topic, offline activities, star connection and other forms, to meet the needs of all parties, but also to achieve the value of the video platform of the promotion.

Goofy pointed out that the network has the industry's most abundant film and television star Resources, the year to create two sessions of the music Video Festival. Through the unique integration of entertainment resources, and through the Olympic Games, the top leagues and other events, to the U.S. and other advertising customers to carry out a comprehensive packaging dissemination. Recently, the music network relies on star resources, for the United States to create micro-film and MV, as a variety of video network cooperation mode of extension of one of the forms, and achieved better transmission effect.