Le Ke teaches you to write good medical marketing article

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Hospital website as a patient's transformation platform, its website article is not only to let the patient understand certain disease related knowledge, more important is lets the customer understand and approves our hospital and the technology, and produces consults the doctor desire. The content of the article can not only focus on the knowledge point, the need for timely integration into the hospital's own characteristics, that is, we say that the article to have marketing. In the medical network Marketing to write good marketing articles, the need for continuous learning and summary. The author with 6 years of medical Network marketing experience, teach you how to write a good medical industry marketing-oriented articles.

1, determine the article marketing direction

This article is mainly about a disease knowledge, a treatment technology or packaging our hospital, is to highlight the technical advantage or price advantage, or activities of the publicity, to find our marketing highlights, according to these bright spots to prepare the material.

2, through the content to find a marketing point

After finding the topic of the article, we have to find an entry point to guide our central idea. Generally can use stories, cases or hot topics, clinical data and so on to attract patients to read the content, we want to express the problem into which, if directly to direct their own technology or advantages, expression seems too blunt, advertising means too strong. It is not easy to arouse patients ' interest.

3, stand in the patient's psychological angle writing

By analyzing the case or data, put forward the cause of this phenomenon or problems where, at this time to try to grasp the patient's psychology, from their most concerned about or the most concerned about the place, such as the treatment of gynecological diseases, women's most worried about the problems often include fear of pain, fear of delay in work, fear of spending money, fear of Let's not shy away from these questions and write out what they may have in mind, arousing their interest.

4. Offer treatment plan

If you find a problem, then the patient is the most concerned about how to treat, the content of the article can gradually introduce our technology and characteristics, introduce the principle of our technology and advantages, can also list several different solutions to let patients do their own comparisons, but not too straightforward to express our good others are not good, This may cause the patient's aversion, each technique has its own characteristic, but the application scope or the advantage and disadvantage are different, lets the patient understand which method superiority most, simultaneously feels the choice right in own hand.

5, explain the unique advantages of the hospital

Through authoritative certification or technical comparison of the way to show our advantages, increase the patient's identity, it is best to find examples of their advantages, sometimes the picture may be more than words to explain the problem.

4. Additional Content Rendering

For example, the network appointment can enjoy those concessions, the hospital private warm diagnosis and treatment environment, the human culture of medical services, the recent activities of the hospital and so on, increase the patient's desire to visit, can also emphasize the reservation or discount is Hard-won, hope that patients can cherish the opportunity. Finally, we can add our contact methods to facilitate the use of patients.

The articles on the medical web site should be written from the patient's needs, making them feel that we are seriously solving his problems rather than puff. In writing in the article also should pay attention to, remember to consult the doctor left enough to play space, the content of the article do not say too absolutely, consultation transformation and Doctor transformation is our ultimate goal. This article by Hunan Medical Network Marketing (www.leke123.com/hospital_marketing/) original, A5 first! Copyright protection, from my start, reprint please indicate the source of the article.