Learn 7 tips for successful marketing at McDonald's Pinterest

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A5 on an article "McDonald's in Pinterest successful marketing of the 7 know-how", after reading, feeling a lot, here is a website to illustrate, from the McDonald's marketing model can learn from the place, at least in the future marketing promotion, can also use Pinterest to do a part of their own propaganda, for a flow career lay a foundation.

1th: "McDonald's Pinterest Target is two: share happiness and share visually attractive images"

So for our website, how should we position our website? Generally speaking, if your site is a dress site, positioning on the more clear, dress, positioning in the picture to share, and match up good-looking, after all, the dress is only mm, if a picture good-looking and can be shared, Then you can use this image to convey the theme of the site, with the Web site is a positioning, beautiful pictures, often in the visual more than a layer.

2nd: "Dare to explore in the first stage"

McDonald's dare to explore, social every advertisement as long as you spend money, can't recycle the money, you can only do is to use this location, and then a good publicity of their products, McDonald's can use this product for their own pursuit of exploration, then we should be the site to learn McDonald's, learn what? Positioning method , like McDonald's "so we have to set clear goals, how many photos I want to appear in front of netizens, and then how many people to attract to buy our hamburgers, fried chicken legs." "Then for our site, we can set how many beautiful dresses we need to show on the Pinterest site, we need to use how many tricks to attract the needs of various styles of MM, so as to generate orders for their own site, so that, exploration is also a necessary method."

3rd: "Use tweets to promote each pin"

Naturally, in the country, we often use Sina Weibo, to meet the maximum demand, or blog comments to meet a variety of ways, in McDonald's "on the tweet, we used to use a long list of things to evaluate, and use words to be vivid to attract people, now we find that the picture is more powerful than the text, So we're just using tweets to promote each pin. ", pictures and text, combined more attractive, if you have a very beautiful dress, with the appropriate text, temperament, delicate, beautiful, and so on, with a suitable mm to take photos, cause beauty of the MM resonance, on the one hand to meet the visual feelings, On the other hand, the text of the attraction will also bring sufficient reasons to obtain each pin.

4th: "Guide the relevant links to the PIN"

When McDonald's is advertised, every link is linked to a single food, instead of a food plate ", this is the charm of Mai, in the now very selective today, with a direct link link to the product clicked is a kind of progress, directly guide users to the place he wants, Rather than through another challenge, it has increased the user's delight and added more notes to their order success. Every link, every same, can improve the user experience and user stickiness.

5th: "At the same time using Pinterest opponent Flickr"

"Although many people think that Pinterest will replace Flickr, we have brought Pinterest photos to Flickr to bring new benefits, which is the reuse of Pinterest resources, but it turns out that more than one channel is always more customers."

What do you think of when you see such a remark in McDonald's? Now in the domestic more and more Pinterest website out, many Pinterest collect mushroom street data, Taobao data, we will these products moved to these platforms, this is repeated Taobao resources? Did you repeat the resources on Mushroom Street? Not really, because the internet itself is a place to use each other, good things should let everyone know, so more than one entrance, also can reflect the open Internet, but also for their own website more customers, so that more orders.

Sixth: "Using pictures from users"

"Many of our pictures are from McDonald's professional photographers, but we also use a lot of photos from iphone, BlackBerry, Android phone users" and "and the results show that professional pictures and user pictures are equally attractive." So be bold to pin different types of photos on the Pinterest board.

To tell you the truth, when you see such a word, suddenly think of what? Think of Taobao shops, many shops have been accustomed to using the user's photos to beautify their products, the user's strength is strong, in Taobao Wow, there are users of their own photos to share, These shared photos on the one hand can see the real collocation of goods, on the other hand as a publicity is also a great experience for users to disseminate users. Users of the picture, a large degree is the product of publicity, publicity to the end will become Word-of-mouth effect.

Seventh: "Active Feedback"

"Under the PIN board, we always pay attention to comments and suggestions, we will be open-minded to accept the views of customers; Of course, we can't do the request for a Big Mac sandwich.

What is our site doing when McDonald's collects the user experience in this way? We are still blindly developing new products, we are still using our own guesses to play with our users, but do not know the most real feedback to observe the user's response, McDonald's a large company, so the response to users, Then for our common website more need to open a section description, the importance of comments, feedback, that is the truth.

The above is from McDonald's to learn the 7 elements, I hope that these 7 elements can be used in one of the most authentic way to improve the quality of their website and marketing efforts. Freckle Products List 10 strong AdSense original article, http://tucnn.5d6d.net/, also hope that these elements used in their own web site can produce better results and trends bar.