Learn about Haier and GE You can also do network marketing

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Yesterday to a home appliance city to study the refrigerator, go to the Haier counter before the wife is anxious to pull me to see "Haier" refrigerator. In fact, I also think of buying a Haier, domestic, quality is good, after sale is also well-known good. So I wonder: is not agreed to see the Haier together? Why are you so excited?

Originally, the wife of this model is not Haier, but is affixed to the Haier label GE Refrigerator Only (GE, the United States General Electric, Edison founder).

Ask the salesman to know that GE has been doing the high-end market in the mainland. Ordinary people generally rarely use GE refrigerators, said high-end, of course, the price is not generally high, the small people can not buy it? But why did the 2000+ GE fridge appear and have Haier's label on it?

The salesman explained: Ge refrigerators to further occupy the lower end of the mainland's refrigerator market share, specifically with Haier, borrow Haier's after-sales service network to promote GE's sales and the hearts of the people in the brand position.

Thus, the guests thought of the original master said Fish pond theory: When you want to promote a product, you need:

1. Determine where your customer base is.

2. How to attract customers ' attention.

3. How to let customers trust you.

4. How to make customers feel that it is worthwhile to buy your fridge.

5. How to make customers pay.

and GE refrigerators do exactly that, and once again, the guests have to admire the master's marketing theory.

Where is GE's customer base? A: Where is Haier's customer base, GE's customer base is where. The store inspected the GE fridge and Haier's fridge in a special counter.

How to attract customers ' attention? A: GE refrigerator design Fashion avantgarde, put on the label of Haier, refreshing, and suddenly think that Haier's actual also took the international route.

How to make customers trust you? A: GE claims to form a strategic alliance with Haier, using Haier's aftermarket network, so that customers have no worries. Regardless of the outcome, they are such publicity, the size of customer concerns.

4. How to make customers feel that it is worthwhile to buy your fridge? A: GE was created by Edison, and Edison even 3-year-old children know. Edison was called the father of electrical appliances, and GE got the first aircraft engine in the world. Then GE's fridge must be a strong man without a weak soldier.

5. How to let customers pay money? 5.1 Golden Week, the price competition, in order to seize the market, at the expense of promotion, plus the top 4 attractive points. I do not know how many people will be tempted.

On the way back, think carefully about this model and my wife's behavior, found that my wife is in this circle inside and these 5 points inside by GE Traction.

Finally, as a network of business, do you consider the strategy of resource borrowing?

For example, if you are selling gifts, you can make a cooperative alliance with the florist. Is that right?

For example, if you are selling clothes, you can make alliances with jewelry stores. Is that right?

For example, you are selling home, then you can completely and decorate the company into an alliance. Is that right?

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