Lenovo Chen Xudong on Intelligent TV: experience is more important than marketing

Source: Internet
Author: User
Keywords Lenovo

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Lenovo recently released a new S9 of Lenovo Smart TV, S52, one of the flagship models adopted a standard pricing + service fee model, and the previous operation mode is the same, for this, Lenovo Group senior vice president, China District President Chen Xudong said Lenovo only aimed at the top five manufacturers to compare, Ensuring supply and experience is far more important than marketing means.

It is reported that the Lenovo Smart TV launched a new product has three models: 50-inch 4K version of S9, pricing 4999+399 yuan, 40-inch 4K version S9, pricing 3499+399 yuan, 50-inch FHD version of S52, pricing 4999 yuan (399 yuan for the Cloud Cinema 12 month service charge). In addition to Lenovo official Mall and Beijing-East, Suning, Xun, Cat, Gome (micro-BO) and other electric platform, Lenovo will also shop 1000 Lenovo Smart TV stores and more than 2000 3C experience shop.

New Smart TV launched the "upgradeable" concept, can achieve card upgrade. The first upgrade card has built-in NVIDIA Tegra K1 196 core chip, the user only needs to insert the upgrade card into the TV card slot, can upgrade the intelligent TV, Chen Xudong said that in the next 5 years Lenovo will use the concept of "upgradeable" to do smart TV.

Chen Xudong said that Smart TV in the past shouted more powerful, but the real popularity is not much. Most people do a TV, pretend to be smart TV to sell, because human-computer interaction does not break through. Lenovo in this generation of intelligent television, a major breakthrough in human-computer interaction, and the interaction between computers become very comfortable, no longer any pressure, or strenuous feeling, this is a turning point.

He also said that Lenovo line under the number of stores and the domestic big brand than there is a very large gap, really if the business to big, this channel system to be established. He revealed that, from the access point of view, the channel of television and the access of the PC is still a very large partition. We are using the PC access to sell at the same time, a greater effort to spend on the development of electrical appliances, mainly in this will take some time to open up.

It is reported that Lenovo into the smart television market has been 2 years, but the performance has been tepid, the association thoroughly adjusted the strategy to hardware plus software to open up the market, but how the market performance is still difficult to anticipate, to the mainstream market 4K TV price, Lenovo and Skyworth, Konka, Tcl and other domestic brands have not opened a big gap.

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