Let small and medium-sized enterprises easily handle the new business model of network Marketing

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The global Internet economy is developing rapidly, in April 2008, the number of Chinese Internet users has surpassed the United States, become the world's largest internet market. China Internet Association released the "Netguide2008 China Internet Survey Report" also shows that 2007 China business-to-business E-commerce Market transaction size reached 1.25 trillion yuan, the 2008 market transactions are expected to reach about 1.62 trillion yuan, 2009 is expected to reach 2.13 trillion yuan. These are still rising indices that many companies are full of business-to-business e-commerce.

SME Business-to-business application level is relatively low

"2007-2008 China SME E-commerce Industry Development Report", published by the consultation, showed that the total number of small and medium-sized enterprises in China reached 34.53 million in 2007, and the business-to-business e-commerce turnover of small and medium-sized businesses amounted to 800.3 billion yuan, accounting for 5.7% of the total Small and medium-sized business volume. The data shows that the E-business application level of SMEs is relatively low.

An official at the China Internet Association's Network marketing Work Committee said that many business-to-business websites now implement a pay-as-YOU-GO membership service model, a factor impeding the use of business-to-business platforms by SMEs. Because in the case of unknown effect, it is necessary to pay a membership fee, many small and medium-sized enterprises with limited funds are "unwilling to take this risk." Not only that, these business-to-business sites to small and medium-sized services can not achieve tailor-made, the effect is often unsatisfactory. The cost of finding customers on business-to-business platforms is increasing, and SMEs are facing a problem of how to find more customers at lower cost through the network.

Low cost to achieve "one-to-one communication with buyers"

How can SMEs find more customers at lower cost? John Wanamaker, the father of modern advertising, once admitted: "At least half of the advertising costs are ineffective or inefficient, and it is hard to Huanamek this part of the void," if the enterprise can find the "half of the Void", The problem is solved naturally. The "precise ads" that Philip, a world-class marketing guru, appear to be in the business of Business-to-business E-commerce is a timely one.

Can establish one-on-one communication with consumers, this sentence is considered to be the essence of accurate advertising, it is amazing that Marco Polo (www.makepolo.com) relies on advanced technology of business-to-business accurate advertising is approaching this state. Business-to-business Precision Advertising, refers to the need for a product of the buyer to carry out advertising, corporate advertising investment in the gold greatly improved. Marco Polo's most accurate advertising is characterized by the direct finding of buyers who are in need of a product, to enable suppliers and buyers to communicate with each other in an effective way, doubling the opportunity to deal with the business.

SMEs favor accurate Advertising

"We only spent more than 100 yuan in Marco Polo advertising fees, to make a single more than 500,000 of the business," Xiamen magnesium music Company's Wu always excited to tell reporters, "Marco Polo accurate advertising is the same kind of advertising to achieve the lowest order cost, the highest return on investment in a method." ”

Marco Polo Accurate advertising is a business-to-business e-commerce promotion means of an innovation, he made the traditional marketing of the search for customers, change to potential customers to come to the door, and marketing costs lower. Business-to-business accurate advertising is not because it is a new thing to stay in theory, "only on the need for a product of the buyer advertising, easy to handle network marketing" concept, has made more and more small and medium-sized enterprises have tasted the sweetness. Marco Polo Network launched a precise advertising, a short time to attract thousands of of SMEs as the preferred platform for business-to-business promotion, there is nothing to be surprised.