Li: How to do integrated network marketing for small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous promotion of network marketing awareness of small and medium-sized enterprises, as well as the diversification of network marketing means and ways, the original single network marketing model has gradually entered the era of integration. Large Enterprises for network marketing applications of high-end demand, the emergence of a professional network marketing planning agencies and outsourcing services company.

Whether the enterprise is the choice of professional service companies or their own set up a dedicated network marketing team, the current face of the actual combat network marketing professionals scarce problem. Therefore, a certain size of the network marketing planning company has a complete team to provide services to enterprises. From the technology development, design art, program planning, project implementation, professional companies are provided is a set of network marketing overall solution.

How to implement effective integrated network marketing plan according to the actual situation of the enterprise, Li the practical experience from the operation of the business company to analyze several key points:

Website construction

The website is always the backyards of the enterprise in the Internet, whether you are the construction Enterprise website, the business Shop, many enterprises first request is the page beautiful, the function is formidable. Enterprise Construction Station is to produce its commercial value, in addition to Web site design and function, enterprises more consideration is to build a useful SEO-oriented web site. At the same time, based on the Web2.0 architecture of the site will become the mainstream, with the site more and more powerful features, web design more focus on user experience and interactive communication, the more interactive site, user stickiness stronger. Love to buy tea in conjunction with the community to provide a tea exchange platform.

Network Promotion

The purpose of network promotion is to obtain more valuable traffic for the website, but also to promote the network brand image of the enterprise. The current network promotion of the mainstream way is nothing more than portal advertising, search bidding, mail marketing, wireless marketing, in Web2.0 marketing increasingly mature today, SNS community, video, blog, microblogging and other applications are gradually accepted by enterprises. Enterprises in the choice of online advertising, should fully consider their target customer base. Deep pockets of large enterprises, there is a misconception is that the ads will have an effect. Then, some network advertising is not effective for the enterprise's target customer base, spent a lot of money, get the garbage flow.

Flow Conversion

Enterprise Web site through the network to promote access to traffic, how to effectively convert these flows into orders, will be the ultimate goal of network marketing and the embodiment of the effect of promotion. These business flows are potential target customers, access to these customer contact and establish instant communication, online customer service tools on the site is essential. There is a full-time customer service on the site, than at home waiting for customer calls to get orders a lot higher.

Customer Management and Service

With the popularization of SaaS application software, traditional application software, such as CRM and Invoicing, which was only configured by large enterprises, has been widely used in small and medium-sized enterprises. The effective combination of customer relationship management and network marketing, in addition to reducing capital investment and management costs, has played a key role in improving the effectiveness of network marketing follow-up. Blindly tea city and many other enterprises have applied call center, if there is no customer relationship management system to support, you can imagine the customer relationship will be difficult to maintain, customers are easily lost.

The ultimate goal of integrated network marketing is to obtain customers, obtain orders, increase company sales, and establish their own network brand. Truly understand the integration of the network Marketing planning company, the proposed solution for the enterprise is targeted, but also with personalization and uniqueness. According to the status of the enterprise, the target customer groups, enterprises on the brand and sales focus, from a variety of network marketing methods carefully selected, can be combined into an effective network marketing overall solution.

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