Light entertainment marketing to enable the Asian Games to fully open the satellite TV cooperation platform

Light Media United Guangdong TV launched the "Asian Games Angel" Guangzhou 2010 Asian Games Etiquette Volunteers Selection contest, May 31, in the Water Cube and the bird's nest in the middle of the Olympic Landscape Boulevard grand launch. This large-scale television recruitment campaign adopted an innovative mode of operation, according to the organizers revealed that the competition will be on the ground, television and network three selection methods, from the national selection of 600 etiquette volunteers, to Asia and the world to show the beauty of China's etiquette states. The contest will be accepted on June 18 to select the beautiful new example of health, appearance, modesty and internal and external. The "Asian Games Angel" selection activities by the Guangzhou Sub-Committee to guide the "Welcome to Guangzhou Asian Games, preach the Chinese etiquette" as the main theme, from Qingdao, Chengdu, Guangzhou, Suzhou and other seven major cities in the five major division to promote the Asian Games, services Asian Games 600 etiquette volunteers, hope to break the curing "cheongsam beauty" impression, let the　　"New etiquette standards" for the 16th session of the Guangzhou Asian Games to blow the opening of the beautiful horn. In the initiation ceremony, the Asian Group leaders introduced that the 2010 Guangzhou Asian Games will be an "unprecedented" Asian games, there will be more than 14,000 contestants from 45 countries and regions to participate, while increasing the cricket, sports dance, dragon boat, pulley and Weiqi 5 new items.　　As another event after the Olympic Games, the "Olympic Angel" selection activities not only bear the election of fine hostesses for the Asian Games, but also as a unique scenic line to Asia and even the world to show the Chinese etiquette of the state of the important significance. 09 Large-scale activities frequent attack strong open satellite TV cooperation the current structure of light business, has been purely in the production of TV programs to produce or replace the single advertising profit model, the development of a variety of communication means simultaneously, a variety of business with the new integrated marketing model.　　According to Changtian, now light television program income, only accounts for the company's total business of 50%, film and large-scale activities of the two business, respectively, accounting for the company's annual income of 20%. And from the first half of 09 light business, large-scale activities is undoubtedly the most noteworthy business.　　Since March, light has held more than 6 large-scale events, averaging two major thematic cultural events per month, excluding ground activities over 30 fields under each theme.　　March 25 and Fujian Southeast TV jointly held the third Jeanswest annual entertainment ceremony, coincides with the "entertainment scene" 10 years, it can be said that the festival is a review of the Chinese entertainment industry over the past decade of important people and events, recorded the development of China's entire entertainment industry history. April 2 in Beijing held the nineth session of the Mengniu Milk Music annual ceremony, and by the full broadcast of Anhui TV, showing the light media has been to the music industry to encourage and support the public good heart and social responsibility. April 12, Sichuan satellite TV broadcast throughout the commemoration of the anniversary of the Wenchuan Earthquake program "512 China Love action" large-scale public activities by the Sichuan satellite TV and Light media jointly held, the special program fromYears ago began planning to enter the scene shooting and the boron recording stage lasted nearly half a year of work cycle, whether for the activities of resources or implementation capacity is a very high test.　　Program broadcast after the audience unanimously praised, the ratings are more than a large number of TV dramas at the same time. At the same time, the light is also operating with Southeast TV cooperation, "Jeanswest charity song" to charity and public welfare as the theme of large-scale activities. The "Jeanswest charity song" adopted a new form of program, entertainment at the same time completed the public service, the program from April to June, successively in Changsha, Xi ' An, Hangzhou, Zhengzhou, Hefei, Qingdao, Fuzhou, Wuhan Eight cities held, the human, material and star appeal are very big test. At present, the charity song has gone to Fuzhou station, the program broadcast after the response has been very high.　　Jeanswest has been the second to collaborate with light on this project, Jeanswest chairman Xun says he is very appreciative and trusting of the light of the team. "Mengniu Sour Milk Achievement Music Dream" then lasted longer, a wider range, more complex activities, it by the national tens of thousands of site roadshow and hundreds of music school on-site lectures on boron and with the star of the concert and the last large-scale ceremony composed. Mongniu End with the Hunan TV Super Girl's cooperation, has been sponsoring the light music list, from the annual festival to the ground draft activities, last year to create a "music achievement dream" large-scale public welfare activities, MENGNIU and light cooperation will be more in-depth and comprehensive.　　The sponsors have always seen the recognition of light.　　The Asian Games is after the Olympic Games a national event, the Sub-Committee chooses the light such a private company to cooperate propaganda promotion activity, believed also values the light over the years accumulated experience and the strength, in the industry other companies cannot attain. Light Media this year the focus of large-scale activities is to carry out comprehensive and in-depth cooperation with the major TV stations. 09, the light and these satellite channels in the program link real large-scale resource integration and complementarity. Li Delai, vice president of Light media, said that "the different TV stations on the content and ways of cooperation are different, satellite TV is often required to cooperate in large-scale activities, so large-scale activities will be light and satellite TV cooperation in a very important part." In addition to the cooperative way that can be commissioned by the production, compared to the local Taiwan, satellite TV platform's influence and coverage is obviously much larger. Through large-scale activities to promote content marketing, is undoubtedly the focus of light and satellite TV cooperation. [Page] Sub-committee: Choose the Light more value national influence has been, the media view of light is that the light does not break through the platform bottleneck will never be big, this is indeed a long-term problem of the development of light, but Changtian always believe that "no matter what kind of technical environment, and no matter what kind of browsing platform, Quality content is valuable, and with the progress of technology and wireless, broadband platform formation, with a considerable scale and first-class content to provide the ability of the company's value will be further highlighted. Changtian once told the media, the platform will always have a way. And the current state of the cultural and creative industries further support to make the company faster and more letterHeart began the platform strategic plan, May 27, 2009, the light again received Beijing bank 50 million yuan loan, at the same time obtain Beijing bank 200 million yuan credit loan limit. At the same time, the light is scattered around the spread of the 10-day broadcast up to 6 hours of television programs, integrated into each city a full channel broadcast, the construction of China's first entertainment channel network as the company's stable broadcast platform, the new program broadcast marketing platform with the March 1, 2008 premiere, joined Taiwan more than 50. At the end of 2009, the light entertainment TV network will reach 100, covering 1 billion audiences across the country. At the same time, light is constantly improving the distribution network, the light currently has the largest terrestrial television network, covering more than 300 national television stations, 620 times a day to play the scale, and with more than 10 satellite TV channels to establish a cooperative relationship, the establishment of a wide range of satellite television coverage network. The goal of light is to build China's first terrestrial television channel network in 3-5 years, through content and advertising bundled to enhance the control of television channels, content through the channel to enhance the value of the channel through the content to enhance the brand, continue to build and improve China's first terrestrial TV channel network: Terrestrial Program Network,　　The satellite program NET and the terrestrial channel network are combined in three nets, namely the light "dragnet" plan. In addition to CCTV outside the domestic only light can achieve such coverage and influence. Light Integration resource rapid attack execution and a decade of professional team, is also the sub-committee select Light as one of the most important partners of the root causes. The start ceremony, the Sub-Committee officials said, hope to be able to pass the event, so that all people interact to participate in the Asian Games, but also hope that through the light media and Guangdong Satellite TV window will Guangzhou unique charm of the city to the whole country, so that Guangzhou became the Beijing Olympic Games in another world-famous city [Page] Light: Activities to promote content marketing continue to adhere to the content of the king for ten years, the light has been given by the outside label is content production company, in fact, light is a content marketing company. From the creation of the separation mode of the system, the way to buy the content of the program is no longer the mainstream, more is to change the content of the advertisement in the long Way, and light marketing in addition to the basic advertising, to achieve the content with the corporate brand or products of the whole party marketing. In the industry, light is the first and the best and most thorough one ever made. The contents of the light package marketing programs are well received in both the business and advertising circles, and even advertising companies use light marketing cases as a model to train employees. In the beginning of the channel of satellite TV cooperation, light on the marketing level has been considered, from the end of last year, "Opera Festival" to today's "Asian Games Angel" selection activities, from the beginning of commissioned production has been developed to now have corporate sponsors to participate in integrated marketing.　　Light in the activities of the basis of cooperation, while opening the content channel and stereo marketing two doors. At the beginning of the year, Ray Media President Changtian in an interview with the media, said that light 09 large-scale activities focused onLarge satellite TV station launched a comprehensive and in-depth cooperation. Six months passed, we have seen through this series of theme marketing activities to see the light and these satellite channels of cooperation and the effect of the two sides in the program link real large-scale resource integration and complementarity, thereby enhancing the quality of the program content at the same time on both sides of the brand influence also has a near-step promotion. From the channel expansion of cooperation, you can see the light has been adhering to the "content of the King" is continuing to reveal the edge.　　[Page] Background link: Light Media is the largest private media and entertainment group in China, the positioning of the light media is "China's largest multimedia video content providers and distributors." Since the launch of the entertainment scene in 1999, Light has been a pioneer and leader in the field of Chinese private media. Light Media is China's largest television program production and distributors, production of more than 6 hours a day of television entertainment, with the largest domestic terrestrial program broadcast network, the program daily in the country more than 300 TV stations broadcast 620 times, while the national digital pay channel, "New Entertainment" channel to provide full channel video content The "Entertainment scene", the brand-name program of the Light Media "music", "The best Scene", "Film and Television", "The Perfect Model Regiment", "Music School", "Charity song", "I love watching movies", "All-round arts class", "Entertainment", "Read the better" and so on, Because of its strong program brand and resource-sharing program group effect, become the largest entertainment industry information dissemination platform, a number of cross coverage of China's 1 billion viewers every day.　　The e-standard of light has become a household name of the media entertainment logo, attracting more than 500 famous brands around the world to become light customers. Light Media is China's largest event company, hosting more than 10 prestigious entertainment awards and hundreds entertainment each year. Which held 9 consecutive "Music List awards Ceremony", known as "China's Grammy", in addition to the "Film and Television" ceremony, "The Fashion List Awards ceremony", "Model" and Ace program "entertainment Scene" of the annual "entertainment ceremony", has become the most pioneering and influential Chinese-language awards event.　　And the light for the customer tailored entertainment marketing activities are legendary in the industry. Light Media is one of the largest private film companies in China, following the launch of the first "injury City" in 2006, after a high box-office "fuse", "Iron Triangle", "Butterfly Fly", "deep-sea tracing", "Big Search", "lotus", "Witness" (Chinese version of the French version), "Happy Home", "intimate", " East Evil West Poison Ultimate version, "Perfect Bride", "Soldier youngster", "Astro Boy" and other commercial films are released, become the top three private film companies.　　Ray Pictures plans to invest in at least 40 films over the next three years, aiming to build China's first original film brand and become China's largest private film investment and distribution company. Since 2006, the light media has invested billions of dollars in nearly 20 TV dramas, including the new Upper beach"," Rain pear, "" After the house, "" Chinese Brothers Lian "," Landing please open mobile phone "," Eagle and Owl "," A plan "," are all the blame for Love "," Blessing and Disaster Dependencies "and a number of hit TV dramas.　　Light's "630 Theater" has "the Idler horse elder sister" and so on 1500 episodes drama copyright, and will invest in the next three years to produce including 600 sets of regular TV dramas as well as "Ma elder sister New biography", "The Super Horse Elder sister", "The Osmanthus flower" and so on sitcom. Relying on its own entertainment media background, light media is with the mainland, Hong Kong and Taiwan, Japan and South Korea and other artists to cooperate with the largest number of domestic companies, has begun to fully enter the host, film and television actor and singer brokerage business. Light media is known as "the Cradle of China's famous entertainment host", once single-handedly trained Xia, Suni, Jiong, Xie na, Shen Shing, such as a large number of young Chinese favorite entertainment host, Ray of the new generation of host Liu Yan, Xie, big left has become China Entertainment host new generation of Representative figures.　　Yiwei Wei, Li are the light signing host. In addition, the light media is also one of the few media industry and through the government identified High-tech enterprises. New media business is also in the media entertainment industry in the leading position, as early as 2000 light media to create the largest online star club "E", is the first batch of SARFT issued a network audio-visual license of three private enterprises.　　Light Media is the inventory of 60,000-hour entertainment video footage of all digital, and in the next two years to build the largest and most full digital entertainment communication platform in the Chinese language region. At present, the light has more than 400 high-quality staff, in Beijing, Shanghai, Guangzhou, Hong Kong, Taipei, Seoul have branches or offices, forming a coverage of major Chinese-speaking areas of content production and management capabilities.　　With 7,000 square meters of office space of the Light media, every day a star visit, known as China's most ornamental media entertainment Group Office headquarters. Light Media is actively preparing for domestic listing, the current listing of the basic work has been completed. The first half of 2010 is expected to land in the domestic capital market, continue to consolidate China's media entertainment leader status.