Lingyun: Mobile Internet marketing era app should keep pace with the Times

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An app that allows users to stay on the mobile desktop for a long time and use it frequently is a good product. Mobile app developers are familiar with the "users have the world" of the truth, want to firmly grasp the user's heart, of course, the most important thing is inseparable from the four words: User experience. For a app to have a long term value, the iteration of the product will keep up with the times.

Mention of the app, there are some very high rate of the words such as "user Needs", "interactive experience", "Quality service", "personalized" and so on, app developers to do products, enterprises do marketing or not ignore these key points. However, it is not easy to do all these things well. Focus on the App development field Lingyun app station platform (www.40ling.com), pay special attention to the product "with The Times", the real quality of the user experience, service with the change in time and constantly improve and improve.

1, the fastest to meet the basic needs of users

Each stage users of the product needs are not the same, app development enterprises to do products must grasp the key, at this stage should be the first to quickly meet the user's most basic needs, rather than blindly pursue "personality." In the deep excavation user needs, grasps the user psychology, can hit the user the difficult pain point accurately. As long as your product can be the most efficient to meet the needs of users, than others more dominant, you can get users.

2. Continuously enrich and perfect product function

Whether users will continue to use an app depends largely on whether they are satisfied with the functionality of the product. Lingyun is positioned as "the most practical app development platform in China", it is also focused on the function of mining products. Lingyun agents in the absence of any technology and experience, you can use Lingyun powerful and rich functional modules easy to make personalized app and micro-site. This is the biggest boon for the traditional small and medium-sized enterprises that are "rowing against the Sea" in the mobile internet. With its outstanding functional advantages, Lingyun help enterprises to transform the mobile Internet, but also the evolution of the product itself and upgrade.

3, in the subtle place to reflect the intention

Grasp the user's heart first to start from the details, of course, in product design to the heart, some personalized customization services are often expected. Start with the user's daily habits, discover unmet needs, and try to implant the product. such as Starbucks launched early Bird (early bird), download can set time to remind you to get up. After the alarm rang, just click the Cue button, you can get 1 stars, if you can walk into any Starbucks shop within an hour, verify this app, you can buy a cup of coffee at a discount! This is to see the spirit of the subtle, different times to develop the corresponding marketing strategy, in the user experience and service innovation, there are "new" and " Mind. "

4. To solve practical problems

The O2O focus is on solving some of the most practical problems, rather than on "tall" issues. For example, the local Life service app, for example, operates a hair app in the four or five-line city, a service that the group can do. But how are they doing? Open the app in that area, there may be only three salons, one of which may not be able to get through. With the use of Lingyun platform to build a local life portal, Local users can easily get closer to their lives information, the information is alive, people see it in real-time update. 58 of the same city, the United States, the public comment network such a large enterprise, to really penetrate remote cities, will become more and more difficult, marginal benefits will be diminishing, so compared to those localized attributes obvious small products, the door in these regional markets are not competitive.

There is no permanent winner in the Internet, backward means to be eliminated, MSN is replaced by Skype is an example. In the mobile internet such a fast-changing field, successful people ultimately win in the "Time", no work can be once and for all, user needs and psychological change, the market is changing, products and services to keep pace.