Liu Xiang: talking about using blog to do event marketing

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For website optimization, event marketing is in a big way can attract a lot of traffic, what is event marketing I think that event marketing is the use of hot events to attract customers eyeball, the ultimate goal is marketing. Event marketing can be started in a number of ways, such as the use of blogs, forums, microblogging and other ways. Today I want to talk about how to use blog to do event marketing, but also the so-called blog marketing, because the blog its resources are relatively large.

Blog everyone and familiar with, nothing in the blog posted mood, what good articles, new events are published in the blog comments, blog is a person's place, you can see good articles can also be in the inside to understand some social new things. This is an event marketing a big fat. Website optimization is generally optimized for their own site keywords, but a site want to have a high weight of traffic is also an important aspect. So website optimization We can start from two aspects, first, optimize keywords, second, attract a lot of traffic and IP, blog marketing is the same from these two aspects to do. Using blog Marketing We can attract traffic and IP, can also optimize the keywords of these two together to achieve the goal of optimization. Let's first analyze how the blog attracts customers and how to make the article reprinted. It's like you need to know your competitors if you want to move forward. Want to use blog to do event marketing

First, the news content to be early, to new

Time is the key to blog marketing, a long time on the Internet news, others have read the comments have been published, you write such an article will not care about this incident, so I usually in Sina, Lianhe Zaobao Network to watch the news, so we should open the page at work, to see the news and time to rob to do. It's not necessary to write too long news, unless you have good writing skills.

Second, the title to take good, it is best to take the long tail keyword

For an article, is generally the first to see your title, the title attracts others will go in to see your article. So how to get a good title? such as open Baidu search list We can also use the popular search keywords to write articles. We are looking for Baidu search the top three of the event, first of all we look at the first "Moshaoqun Sun Xing" for such a keyword, how do we expand it to take the long tail keyword? First we have to look at the "Moshaoqun Sun Xing" Other people take the title? And then we analyze it and we can write " Reveal entertainment big scandal Moshaoqun Sun Xing was suspected of drug use.

Third, the content should be original, false original also can

If an article is written like someone else, even if someone else goes in and reads your article, no one will be able to read it, because they have already read this article. It makes them feel bored and unattractive. So I'd better be original, but every article is not so much of the original time, so we can also false original, that is, the front and back sections of their own rewrite.

In this way, although no original effect is good, can be compared to direct replication. But there is such a way to write the article that and the optimization of keywords and traffic have a relationship? Of course, that's the premise, so here's what we need to know about website optimization keywords and how to attract traffic.

Blog do not optimize and optimize

We do not think that we use the blog is to optimize the site, to attract traffic to obtain IP if there is such an idea, your blog is likely to be k, so we can not all the articles are linked to hyperlinks, write two articles one can be shared with you, an article on the writing of news stories written in half write "more" Make a hyperlink. This can stabilize the user flow, but also to attract targeted customers to your site.

Second, the use of temptation pictures

Insert the popular picture in the article, then do a link to the picture, and then write the following click on the picture to enlarge. In fact, want to use the blog to do event marketing to achieve the results of site optimization, in fact, it is not difficult to have patience, because such things in the short term is not effective, need to insist every day. Every day to see if there is a new way to attract traffic faster, because search engine its search wheel method is also every day in the update, site optimization is not dead things, we need to continue to learn every day.