Liuyu include: How to operate event marketing

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With Wanglaoji, Lenovo and other enterprises in the event marketing success, event marketing has suddenly become the major enterprises invested heavily in the focus of the project, but the real success is very few, that enterprise should how to operate the network hype it? Today Liuyu contains on the basis of their actual operating experience and share with you.

Enterprises in the event marketing before, first of all to find out, the purpose of this publicity? Want to advertise the enterprise or want to advertise the product? Are you trying to broaden your profile? Or do you want to increase your reputation? Say here Liuyu contain want to hint everybody, do not have that kind of "one mouthful wants to eat a fat heart", want anything good, anything wants, If holding this kind of psychological work, to the end is nothing to do well, nothing! The purpose of the event to combine their own budget considerations, do not come up to say I want Wang Old Kat effect, I want to associate hot spots, you have to know the success of the event like Wang Old Kat in the occasion Wenchuan earthquake, donations 100 million of the case reached, And Lenovo every time the network hype, the cost is more than 500,000! This is not what the average enterprise can do.

If the enterprise determined to rely on event marketing to hype themselves, then we need to first analyze the environment of the Internet, to find the right to our creative points. is vital to the creative point of the event's operation. To see if the following points are met, first of all, whether the idea is fresh, is that there have been people who have done similar things, such as the Jia incident, that is, has never been a similar thing before, so that everyone feel fresh, just a quick fire up, followed by the event is to see whether the news value, The news point here is that the plane and the network can report your event, this and its key, you know, although now is an internet age, but the impact of the plane report still important. Take me to operate an event to say, Yu contains once received a case of luggage products, after our strategy of promoting creative Group, we adopted models to create erotic events to attract netizens. As the enterprise is part of the development phase, the cost of investing in this event is not ideal. We in the fine arrangement after the incident, the second day of operation, we were a 1786.html "> Print media coverage, the third day we were reported by a print media, followed by a network of more than 100 media reports and reprint." Influence suddenly opened. Therefore, the influence of print media is still worthy of attention. There is also said that in addition to lust, can also operate emotional, emotional aspects of the events, these are more concerned about the netizens. But you must remember to be able to attract netizens to interact, enough to attract the media leader, in order to make your event to achieve the desired effect, and finally to pay attention to have enough good copy to organize your material, but also have the ability to control the execution team to help you complete the spread of the event. These two points directly related to the event can be spontaneous spread between netizens, to know a hype event is the highest state of the user can directly recommend, reprint, discuss! Then there is a continuous speculation event, is a continuous upsurge of excitement point, So that we can hype the event can be in a fixed period of time to attract the attention of everyone, to the event marketing to play the biggest role. In addition to a clear process, emergency response plan, special monitoring, always follow up the incident progress, and finally is the effect of evaluation, do more than I believe the whole event of the hype process can be orderly. Until you expect the effect.

Finally, Liuyu has to advise everyone is "not any enterprise has the ability to operate event marketing, it depends on the team to help you operate, as well as your purse conditions, these are proportional to the effect." "Event marketing must be fine operation to guarantee the effect."

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