Liuyu include: network promotion to promote the marketing power of products

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Often talk about network promotion, we immediately reacted to is the website promotion, website optimization, Baidu bidding, or blog, forum and question and answer. In fact, network promotion is not simply recognized by everyone, it is an extensible business industry. With the continuous development of the Internet, network promotion has a new way of development, event marketing, video marketing, news marketing, network hype and so on. But the ultimate goal of the network promotion is what, not to launch, and not push up, but the enterprise and product marketing force up. Because of the marketing power of the network to promote the real rich life, will really be the attention of enterprises. And how to let your network promotion has the marketing power is the middle-yee promotion Liuyu contain today and everybody's main expression core.

1. Accurate positioning

In our first moment of service for our customers, we need to consider what the customer is targeting. As a planner, your goal positioning determines the success or failure of the entire outreach program. Who is your target customer? Who is your market and where is your industry position? A range of positioning should be investigated clearly and accurately, because this will be your promotion of the product when the beacon. Just like your product is "urine is not wet", then your target customers are mothers, night-wetting people, incontinence. The correct goal positioning, in order to make your promotion strong hit target, so as to achieve effective marketing power.

2. Innovative thinking

Creativity is not the idea that you think is different from others. Planning people often want to stay up to the early morning or even 24 hours even day, we want to be able to let consumers on the network have a simple memory point, so that consumers suddenly understand, "there is such a good product ah" Let them notice the product, remember the product and buy products. Such creativity is a valuable idea. Now, the network spoof, alternative creative There are many, seems to be very popular with netizens, but have to say, this road we still have to think twice before doing.

3. Brand image

Even if you are a creative network planner, there is no brand image of the packaging of your products are also not a high marketing force. The term of a blind date must be familiar to everyone, but also the fortunate person is personally feeling. Blind Date when we first observe is the other side of the appearance of clothing, after all, people are mortal, no immortal high realm. And the product faces the consumer is also mortal, at this time the product brand image is very important. Although the network promotion, but we have 400 million of netizens, the power of the big unpredictable. Wanglaoji, it is precisely because of its occasion the Wenchuan earthquake caused the network praise of the upsurge, brand image so set up to bring to Wanglaoji is a wave of increase in sales.

4. Video Marketing

Video This new network promotion means by the enterprise's welcome, compared with the TV advertising price of Low-cost, interactive strong, active communication, speed and other benefits are our first choice to promote products. On the video playback volume, funny, spoof, touching, alternative will be favored by netizens, but from the product marketing force, the data show that the emotional advertising video more persuasive to consumers.

5. Copy Packing

In the network to promote the need for the text of the packaging, a good copy can be Midas. For example, in Internet news, the importance of headlines is fantastic. such as "I am ugly, but do not interfere with the president", "class, I also Shoho", "Bullets on the first day of the box office broken 30 million, super earthquake has suspense." Do you not want to pay attention to such a headline? Network promotion is the need for such a copy, our copy to the "pen does not have to spend the beginning of the ink, the strategy is not surprising die endlessly" the struggle will to use the pen to improve the marketing power of the product. This is the real king.

In the face of the era of integrated marketing, as the network planners, we should take the pace of social development, improve the gold content of network promotion, so that the network to promote the integration of marketing into the era of the most marketing power choice.