Liuzhing: How network marketing intercepts competitor traffic

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The competition between all walks of life is the eternal topic, in this brutal competition of the fittest in the cruel market, how to intercept the strong competition through network marketing a piece of the market? Liuzhing will combine two years to help more than 20 small and medium-sized enterprises successfully intercept the flow of well-known brands within the line to achieve efficiency and brand win success stories and share the experience of competitors ' interception of traffic:

The significance of traffic interception

1, to obtain high quality and high conversion rate of traffic: you think of the next search company name or brand name of the customer of the extent of their turnover? It can be said that the customer is basically already after the interest caused by the period, consultation period, purchase contrast period entered the buyer information period, That is, if this phase to confirm that the enterprise is not a problem basically can deal with, so this phase of the flow on the one foot, flow quality can be imagined.

2, to obtain brand promotion: especially for small and medium-sized enterprises own brand is not high, and many industry well-known brand monopoly position can not be broken in the short term, through and industry brand enterprises to show in the eyes of customers, thereby virtually enhance corporate brand awareness.

Ii. objectives for interception of traffic

1, the industry well-known brands peer enterprises: This kind of enterprises have spent a lot of resources to establish the brand name of their brand search volume is larger.

2, to do the traditional media advertising peer enterprises: for example, to do the TV media or newspaper media peer Enterprises, in the short term will arouse the interest of potential customer groups to search the internet for their business name to further understand the situation.

3, state-owned enterprises or do not do Baidu promotion enterprise: For the hospital industry, the general state-owned hospitals are rarely or even do not do any advertising but a lot of patients, because through word-of-mouth or other factors have formed its brand, a considerable amount of search.

Iii. ways to intercept competitor traffic

1, Baidu or Google promotion: this way is the most direct effective way, but this method must grasp a principle is not tort, have seen this idea before, "Find * * Company (COMPETITION) than * * Company Products (the company's products)", this interception of traffic method is too low-level once the peer denounced Baidu will soon deal with, Liuzhing use of Baidu to promote interception of traffic specific operation methods are as follows:

A. Creative title and description no wildcard characters or wildcards can be used in the background to submit a competitor Enterprise name keyword, but the creative description does not use wildcard characters or use wildcards without using wildcards, for example, the title of up to 50 characters, describing the maximum of 80 characters per line, we first fill these headings and descriptions, and then the title and the description of the two words, and we submitted more keywords than Two words, due to the number of characters can not show the distribution of the idea after the original creative can only show.

B. Creative writing eye-catching attract attention, we must be creative to the choice of customers, so we must have more cost-effective than peers to attract customers to transfer options, such as through the promotion of preferential price factors, such as expert factors affecting the choice of customer factors to fight for click traffic.

C. Alternative ideas, here to see the excellent network interception Dangdang flow of a creative and everyone to share, the originality of the network is the use of wildcard characters, titled "On {when} or excellent net?" The keyword setting is extremely ingenious, a simple interrogative statement triggers the curiosity of the search user and then points to the excellence website, Successfully intercepted when the flow, but also in the creative inside the basic description of the product variety discount discount promotions and 0 freight, can be described as a fatal recruit.

D. Do not let opponents find evidence or handle, avoid legal risk. We do not leave traces, do not let competitors have the opportunity to obtain evidence. Tips: This article is to push a founder Kun door member Liuzhing original, want to communicate more about the hospital Network marketing friends, please login Liuzhing (pinyin) point card mother or Baidu Liuzhing. Please retain this copyright information when reproduced.

2, Baidu Snapshot Promotion: This method is mainly through the Third-party platform to publish relevant information to be included in the search engine, so the search for a competitor company name will appear at the same time our business name, the specific operating methods are as follows:

A. Can not be too direct flow interception: I have seen some enterprises to do this, directly in the name of the competitor to publish information but the site and contact information such as their own enterprises, so that sooner or later will be problematic, but also affect the customer's impression of the enterprise, causing the corresponding legal disputes.

B. With the master debut: How to grab food in the mouth of the tiger? We can not overcome the opponents, we must choose to cooperate with the opponents, and if the competitors do not disdain to cooperate with us, we can choose to make the appearance with the opponent, here is to let everyone write soft wen, Since it is a soft wen is not too direct to let others see it is their own business advertising stickers, need to be neutral, here to provide you with a direction: for example, Guangdong Province, plastic Five hospital selection results announced, so the title is very neutral objective, we can through other strong competitors to enhance our own brand of low hospital , so that customers see our competitors at the same time see our information, so the ad paste the selection results of their own hospital rankings must be grasped, and peers will not because of this ad stickers to complain, because there is no infringement.

Iv. how to intercept the flow of Baidu

We usually in the use of Baidu know or paste Wikipedia, such as Baidu's own channel to promote products, will encounter a problem is that Baidu will not allow to send links or even delete our links or stickers, here to share how to intercept Baidu's traffic, grasp a principle is to make full use of Baidu's own products, Baidu will not even their own products also deleted, this is not equal to admit that their products are junk information? For example, we can use the name of the hospital to do a Baidu encyclopedia, in the Encyclopedia of the expansion of reading in addition to our hospital site, so that we answer Baidu know or post posts can directly leave the Baidu Encyclopedia of the Link, Method is a lot of, such as also can use Baidu space inside links to the official website or directly is Baidu Search hospital name link URL address and other methods.

The above is Liuzhing based on two years to help more than 20 small and medium enterprises successfully intercept the flow of well-known brands in the line to achieve efficiency and brand success stories to share, hoping to be low brand awareness of small and medium-sized enterprises help.

Author information: Liuzhing, Blue Flame member, push a founder Kun door, want to see the author more articles please login www.liujingyun.com. New Hospital Network Marketing Communication 5 Group 63326404, welcome to engage in hospital network marketing peers to join.

Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!