Local Real estate website SEO actual case sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Poke point often said that SEO should look at others, especially some large portal sites, attention to the details of the problem. Below I take out a recent SEO consulting program to share, combined with some SEO details Sohu, to explain the local real estate site how to do seo.

Don't say much nonsense, just start!

I. Site keyword settings

Let's first look at the search density of index.baidu.com about Wuhan Wuhan Real estate wuhan decoration and other keywords

Search keywords "Wuhan real estate"

SEO important role is to improve the site in the search engine rankings, not to be concerned about the key words although it is easy to get a better ranking in Baidu, but the flow is very limited, so we suggest that the Wuhan Amoy Room Web site title keyword set to make the corresponding adjustment:

1,

Wuhan Amoy Room Network--Wuhan Real Estate Network | Wuhan Real Estate SALES | Wuhan Second-hand housing | Housing Decoration

2

Wuhan Home network Wuhan Real Estate network Wuhan Real Estate Wuhan Realty Wuhan Housing Sale Wuhan Housing decoration Wuhan House decorate Wu Wu Wuhan soufun Wuhan Housing leasing Wuhan Property Forum

Second, the website column navigation bar (banner) design violates the SEO principle

1, the top of the banner design

As shown in the picture is the top of Sohu banner design

Similar to Sohu, Sina and other portals are similar to the use of banner design, that is, after the logo is the site involved in all the plate content, so that the search engine from the top of the page to start crawling content, you can directly find the content of the site design, the spider is very friendly, for visitors are also very intuitive, and Wuhan Amoy Room banner is the name of each region, which is bad for search engine, not conducive to get good rankings.

Look at the way a standard portal is designed

The ideal banner design method is the navigation bar directly below the area division, do not plug ads, so that the search engine can crawl the site's framework faster

2. Website Navigation Design

The important function in the most eye-catching place, effectively increase the site PV, for example, directly under the banner. On the left side of the right can be, rely on the left of the search engine better results.

Third, the advertising content distracting, not conducive to SEO

Sina and other portals advertising a lot, but in order to have a better search engine performance, more to take the push and pull ads, hanging ads, link advertising forms to dissolve, the overall page clean, neat, search engine effect is also good, back to our Wuhan Amoy Room network, here, do a comparison:

The above picture is the advertisement part under banner of Sohu Net

The following picture is the advertisement part of Wuhan Amoy Room net

Sohu link Advertising uniform, and with the content of the combination, easy to cause visitors to click, at the same time the position is also better, each advertising bit price is not expensive, the most important is the search engine can crawl. As we all know, search engine on the image of the crawl effect is poor, and stacked so many picture ads, visitors have a feeling of being overwhelmed, and will lead to a slow overall opening of the site (Google has begun to test the site to open the speed of the classification of the site to consider factors), visitors can easily close

If there is a lot of advertising content, in the consideration of SEO, you can make appropriate adjustments to the advertising, the following figure:

By making full use of the widescreen page, the advertisement bit is set on the left right side, it is easy to lure visitors ' clicks and will minimize the impact on the search engine.

Iv. contents of the homepage

The following image is Sohu

1 in order to get a better SEO effect, Sohu will each of the news under the underline ________, because Google and Baidu's crawl rules are underlined content for the site to emphasize the part of the same news, will take precedence over the site is not underlined. At the same time, for the hot news or recommended news, Sohu and the addition of rough processing, such a double emphasis on the effect of the decision of Sohu News in the search engine will be ranked in the forefront. The same principle applies to specific news pages within the site.

2, Wuhan Amoy Room Network of each news title between the interval is too large, visual content is relatively small, and the content update frequency is Baidu to determine the ranking of the important reference factors, therefore, the proposed Wuhan Amoy Room rich plate content, increase the news or forum content update frequency, so that the content of the search engine to win the favor.

3, links to focus on Wuhan local, real estate-related sites

Five, the page part of the site

1, can be each page of the keyword bold or underlined, slash processing, which will win the attention of search engines;

2. Enrich the inner chain design of web pages

The above figure for the search news of the inner chain design, the Web page of the relevant keywords, underlined, and point to the other related pages of this site, so that highlighting the site's keywords, but also can effectively enhance the site's PV, improve the performance of the search engine.

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