Long Tail Keywords: concepts, mining, and common questions

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Introduce 2 concepts first.

1, 28 Principle:

In the enterprise operation sales, people found that 80% of the company's profits from 20% of the project. Simply put, is that a lot of business of a business is not to make money or make little money, just rely on a few business. For example, video stores, the number of best-selling audio-visual products accounted for only 20% of the total, but their sales are 80% of all sales. Later, the 28 rule was multiplied, saying that 20% of the rich of mankind possessed 80% of the wealth.

2. Long Tail Theory:

First, the existence of the 28 principle is recognized. But for goods that are cheap enough to be produced by individuals, if the cost of selling a product is low (such as online sales), then those products that previously seemed to be very low on demand would be bought as long as they were sold. These products with low sales volume, because of their large size, so that their share of the market can be compared with the market share of mainstream products, or even greater.

This theory points out that the future of business and culture is not in the traditional demand curve that represents the head of the "best-selling Commodity" (hits), but the long tail that represents the "unpopular commodity" (misses) that is often forgotten.

A large bookstore, for example, usually has 100,000 books, but Amazon's online bookstore has 10 of its book sales, with One-fourth books coming from the top 100,000. The proportion of these "unpopular" books is growing at a high speed, predicting that it will be half the book market in the future. This means that consumers in the face of unlimited choice, what they really want, and the channels they want to make a significant change, a new business model also follows the rise.

So, what's the long tail keyword?

For Baidu, Baidu top.baidu.com on so many can be considered hot keyword "best-selling goods" (hits), while the other large number of daily search less than 500IP keyword is Baidu search long tail keyword. Baidu's long tail keyword search Total is clearly more than the number of popular words search total. For a website, such as seowhy this site, SEO, seo forum, SEO is what these words daily total thousands of IP, this is "Hits". But the entire site daily search IP 5K, most of the traffic from the daily search is less than 20IP keywords. The words in the back are the long tail of the seowhy.

Long tail keyword concept, will appear frequently in the SEO each course and the Operation link. We generally think that the long tail keyword is the extension of the target keyword, such as: tea is the target keyword, then Anxi tea, tea wholesale, etc. are long tail keywords.

In fact, such a mentality is not entirely right. Long tail keywords are relative to those on the site traffic to talk about than the key words. A Web site, a variety of traffic to you, but not the flow of words, are counted long tail keywords.

Related issues:

1, whether, some of the long tail of the website keywords, may be my site's target keywords. The goal of my site, may be the long tail of other sites keywords?

Yes. A certain word, for you, bring the main target users, you use the homepage of your site to excellent. So the word is your target keyword and other sites may use content pages to optimize the word, which may be one of thousands of them on its website. Long Tail

2. How do I find the long tail keyword?

There are two ways to:

A, first consider, what to send the article, and then refine a keyword out in Baidu search, and then the keyword to get Baidu related search. For example, I would like to write a "reverse link" article. I Baidu "reverse link", you can see:

B, do not know what to send articles, by the site's target keywords in Baidu search, get related search, and then use related search for other related search. Then, according to the relevant search key words, to organize the article.

3, long tail keyword must be related to the target keyword?

We suggest that the content on the website can bring you target users. In other words, can give you the target user's keyword, can belong to the same kind of keyword.

The target keyword and the long tail keyword, can belong to the same class, and do not necessarily have to be literally related. For example: "How to use Google Administrator tool" can and "SEO" is the same category of keywords, because the target users are a bit of SEO relationship.

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