Looking at Microsoft's Bing search engine from all sides

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In recent days, Microsoft's launch of the Bing search engine is the top headlines, attracted a lot of attention, but all parties are on the sidelines, waiting for Microsoft's further action.

Microsoft Bing, the official translation is "Bing", from "responsive", hope to be able to support a word, the user to meet the needs of users, is well-intentioned. Since May 29, Microsoft Bing has received a lot of attention, Google search "Microsoft Bing" has 1,300,000 search results, it can be seen that Google's attention. After all, they are exotic products and want to share a slice of the Chinese internet market. The following three points of view, that is, Microsoft itself, rivals, users of the point of view of Microsoft Bing search engine.

Microsoft

Microsoft has made no further comments after Microsoft's upcoming news release, and they seem to be happy with the product. The article "Microsoft's search brand Bing Chinese name Bing" news, Microsoft launched the Chinese search brand Bing, designed to help Chinese search users faster and more accurate search tasks, quicker and smarter to achieve the search target, which is Microsoft's Global search service brand strategy released an important part. The simultaneous launch of the Chinese "Bing" is the focus of the Chinese market, from the search picture design, navigation mode, user experience, map search and so on to actively consider the Chinese user's search habits, very "Chinese characteristics."

In addition, in terms of domain name, Google can be said to do their homework, all possible problems in the domain name nipped in the cradle. In addition to the common domain name bing.com, the results show that Microsoft has won the United Kingdom (bing.co.uk), Hong Kong (BING.HK), Germany (Bing.de) and other countries domain names, but also applied for Bing registered trademarks. With its brand effect and market position, Microsoft is committed to creating a unique, creative and happy experience of Bing search. Just do not know whether this experience will be Chinese users of the affirmation and welcome, this is still time to test.

Google

Microsoft's move is probably the biggest blow to Google, and of course Google is Microsoft's biggest competitor to Bing in China. Google search engine Although in China occupies an important position, but like Microsoft, the identity of the imported people to limit its development. In the face of Microsoft's fierce competition, Google gave it a great deal of attention. While actively focusing on competitors, Google has made various adjustments to its search products to further enhance the performance and competitiveness of its own search engine. A few days ago Google launched the "shopping search" do not know is not a Google adjustment direction? In the face of the fierce search market, Google can only actively respond to the search technology and user experience to do more, in the search business areas to achieve diversification, after all, there is pressure to have power.

User side

Any search engine, without the support of the user, is empty talk. How to get the goodwill and support of Chinese users is the most important question for Microsoft Bing to consider now.

Opposition: Microsoft's Bing domain may be at home in Waterloo, saying Microsoft Bing is not familiar with Chinese users ' search habits. First domain name problem on the Chinese users of the "big bogey", Bing is "disease"? Bing "?" Do not "?" a domain name represents the brand and image of a website, Microsoft Bing gives people the first impression is not good, and so, it is difficult to follow the introduction of the use of the process to change the user's concept. After all, the Chinese "physician" concept is deep-rooted, Microsoft Bing is doomed to be difficult to open the Chinese market, access to user support and affirmation. In addition, Microsoft Search engine website from MSN to live again to Kumo (test), every attempt is wool, Chinese users have no longer cold, after all, Chinese users are listening to the "wolf" story grew up.

Support sound: The growth of any new things is a tortuous process, in the oppression and competition in the difficult growth. The launch of Microsoft's Bing has broken the monopoly of Google's market in China, but it has provided convenience for Chinese users. More than one search tool, means that users have one more choice, around, select services can also be compared. With the competition, Google, Baidu will continue to strengthen their competitiveness, improve the user experience, the ultimate benefit of the vast number of users. Therefore, there are many users of Microsoft's launch of Bing welcome attitude, hope that its advent, to provide users with more convenient and practical services, look forward to Microsoft Bing search engine officially into the market.

Webmaster Network admin5.com Meng Jiang that Microsoft launched Bing search engine is certainly not a whim, is considered, the market has done an in-depth investigation. At this time the introduction is not accidental, the market is also a positive attitude to the outlook. Different positions represent different viewpoints. As users, we just need more sophisticated search engine tools, more convenient service; As a webmaster, in the current Baidu and Google search engine-led, if Microsoft Bing search engine to become the third search, I believe that the webmaster is also a more channel, the source of the site traffic is also a portal, there should be a good prospect.

Vote: Webmaster come, help Microsoft Bing up Chinese name.