Looking at the Android App Store operation strategy from the music store

The last two messages about Android are noteworthy: the first is an associate professor of computer science at North Carolina State University (NC), Xuxian Jiang, an experimental study of the Android 4.2 new security Service-the application of validation capabilities, Results 1260 Android Malicious code samples detected only 193, and the recognition rate was only 15.32%. The second is the Ministry of information related to the media, mobile applications, such as the service, if not licensed or failed to perform the procedures, may not be engaged in Internet Information services.

Two messages reflect a bottleneck in the current Android App Store: On the one hand, the open Android platform has sparked a booming domestic application market, with domestic Third-party app stores springing up in front of developers and users. On the other hand, due to the excessive openness of Android, many Third-party app stores are also at risk: applications are copied, functions are imitated, anything is dared, various implants are not negotiable, presenting a disorderly disorder. Official, giant players such as Tencent, NetEase, Amazon, etc.) since needless to say, the real survival fight or in the terminal manufacturers, Third-party ROM producers, browser players (opera), website community and download station, especially the terminal manufacturers Motorola, Lenovo, the charm family models, because across the hard, soft, Internet in many fields, the identity of the most special, its strategy is particularly worth pondering. Here, for example, Lenovo's new store, V5.0, provides a glimpse into the operating strategy of the terminal manufacturer's Android App store.

Security strategy: Make up for Android's own safety short board

As you can see from the beginning of the article, Google's solution to Android security is equally weak and the security problem is getting worse. Application security is an important premise of mobile phone security, user demand is very strong. So the major application of the market are playing a security card, many have joined the Android Market, the terminal manufacturers to take their own open the application of the mall, an important goal is to reduce the opening of Android security risks, due to hardware and ROM close combination, should this in the security also has a certain advantage. Lenovo's Music store set up the application of security detection and research group, focusing on the plagiarism of tampering, poisoning, suction and theft of privacy and other security risks of protection, which for Third-party ROM producers, website communities and download sites such as the advantages of the application store.

Recommendation strategy: Subdivide application category, edit personalized recommendation

There are three main types of application recommendations: Media editing recommendations, accurate matching recommendations based on data analysis, and relationship recommendations. The relationship recommendation is mainly the application of social media in the application store, and the application level of data analysis mode is still poor in China, and the editing recommendation mode is the main mode adopted by most Third-party application stores in China. The new version of the music store is a typical multi-dimensional list of editors ' recommended forms, divided into "categories", "select", "Free hottest", "rising Fastest", "latest shelves", "pay the hottest" and other categories, to provide users with a breakdown of recommendations to guide users to quickly find applications. It is worth mentioning that, compared to other Third-party application stores in the media recommendation mode, terminal manufacturers of the application store to survive less pressure, is not too much commercialization, leading to fully serve the developer's money to push all kinds of applications, or the emergence of some third-party application shop brush user phenomenon.

Content strategy: localization, recommend to support Chinese developers

From Google Play, the Android App Store's "Top developer badges" are largely worn by foreign developers, and "Chinese-style" apps are a lot less in type and experience, and localization is a direction for Third-party app stores. The new music store also embodies Lenovo's Chinese strategy, first-screen boutique application recommendations are clearly focused on China's applications, the introduction of some columns, such as the most controversial application PK, the most gimmick application stories, the most in-depth application analysis, the most suitable application recommendations, as well as user evaluation feedback interaction, are triggered user behavior, A strategy for understanding user habits. Lenovo's current plan to support local application development through channels and funds is the back-end of this strategy. At the same time, due to their own brand and terminal product performance concerns, terminal manufacturers may be more than the application store quality assurance.

Marketing strategy: Carrot and stick, enhance experience enhance viscosity

The third-party app Store is currently very heterogeneous, Chengdu Android mobile phone veteran player Wang Yu did one thing, is also installed 10 Third-party application Market One months, to see which market application recommended the most consistent with his taste and habits, who prompted the application of updates faster, but one months later, Apart from the deletion of several markets for Luantan advertising, no conclusion has been drawn. Therefore, in the application of the exclusive and fast hard aspects, at the same time in the application of the same situation to win more users, has become the focus of the application of business marketing. Through the micro-blog binding, and friends to share the latest activities of the application, the introduction of a variety of application topics and so on to try endless. Lenovo Music Store new version reflects the financial advantages of the terminal manufacturers: Home aggregation Select column to send gift zone, regular release of various prizes and limited time free activities, including phone calls, in-kind, virtual prizes, and so on, by encouraging users to create habits, improve product viscosity.

Development strategy: Full service, incorporating mobile internet strategy

If the terminal manufacturers start to do their own application stores as a simple extension of the terminal and to enhance their own in the mobile application market, then now face a reorientation and transformation. Because of this, it's going to be a dead end: Because of the openness of the Android platform, an app store ultimately stays on the consumer's phone, depending on platform performance, application features, and user experience. Only to build a deep ecosystem, to provide users with high value, in order to allow users to stay, so that the application store eventually developed into a strategic platform. The new version of the music store is part of Lenovo's mobile internet strategy: Set on an open application platform for Lenovo users, as well as a broad range of Android User services, such as a full fit of all Android phones and tablet models, with its localization efforts and developer support programs, Formed an organic strategic layout. For the terminal manufacturer, this is the only way to play its advantages, to make up for its short board, for its application stores to identify the direction of development, profit model, and to bring new opportunities.