Looking at the new idea of marketing from the continuous success of sword Net 3

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May 22, Touch technology CEO Chenhao Zhi "Keep on the road at any time," declared the touch-controlled technology listed in the United States to suspend the listing, the company by virtue of "fishing Tatsu" the rise of the hands of the business development prospects are not as optimistic as expected. , on this, small modest not only sigh: Burn money game companies to long-term keep the game hot, really not easy.

In the past few years, along with the high-speed mobile Internet, as if to find a happy husband general of the hands of the people in the game to start a high-profile voice, for a time to hand travel to occupy more than the end of the tour more market share, and even the dead end of the sound of swimming. It may be a hobby for a few in the future, but at least it is not realistic to say so now.

My cousin began playing swordsman in 09, I watched, three years later, I saw the "swordsman love of the Tibetan sword Villa" of the TV series, to the present 14 years Sword Network 3 public test is a few years, small modest because feel oneself need to strengthen precipitation, reading the industry Data Report learning, Even in the end of the market report found vitality still strong sword net 3.

Born nearly 5 years of Sword Network 3 as the "Swordsman Love Network Edition" series of the last trilogy, unexpectedly still can develop, such vitality is the hand tour is not comparable.

According to the game work, CNG new game research published in the "2013 China Game Industry Report" shows that the 2013 Chinese client Network game market share of 64.5%, down 10.4%, three years continued to decline 17.7%. Previously, according to international information, the 2012 Q3 quarter China's end of the market stagnation only slightly increased by 2%. The end of the tour is bulky, in the increasingly severe market environment, it is obvious that the market growth slowed down, the income ratio fell, the transition is too slow the impact of the three main reasons, this is why the hands of the end of the trip to the pain, the end of the tour is indeed powerless to resist a major reason.

And in the overall environment weakened circumstances, "jian net 3" but can continuously 11 consecutive quarter against the city growth, in Jinshan software game revenue, still occupy a large proportion, I think "sword net 3" success has 3 points is very important

First, swordsman Love series of heat, the domestic three martial arts series game, the Chinese Paladin biography, Yuan Jian, swordsman love. The first two because of a variety of reasons, in the case of a stand-alone game, the production of the net has always reacted flat, and swordsman Love series from 2003 onwards, has been 11 years of history, in the other two games in the market few achievements, swordsman Love is just a strong competitor to seize this market.

Second, for the Chinese game experience, from the domestic end of the market first developed the Stone Age (Japan), Legend (Korea), The Miracle (Korea), DNF (Korea), in the end of the times in China rarely have heavyweight products, so some user experience and we have a lot of not adapt, and swordsman love is based on the series to design, There is a private custom for Chinese online games, with the version of the iteration, to make more in line with Chinese style martial arts.

Third, a variety of innovative marketing avenues, from the swordsman love drama shooting, to the real person to interpret the hearts of the players swordsman love image, and then to the recent joint media, the division of Life Circle + social media combination of marketing play, from the tipping line on the topic began to highlight its media attributes and square effect, access to mainstream consumer groups, The active acquisition mode combination of passive force + social media in the media of the minority life Circle can effectively hunt the target users.

And when it comes to the marketing mix of social media, the author thinks it is worth pondering. The media of the minority life circle has the characteristics of passivity, coercion and precision. Because of the high cover, the reason that the information interferes ability is relatively low, can invade 200 million urban mainstream consumer's living space effectively, but the social media present the fragment, the multiplex characteristic, as well as the unique media attribute and the square effect, just with it forms the benign complementarity, in the present television, the paper medium influence is declining, It is wise to choose such a combination when the price is lower.

Throughout the current situation, the end of the overall market development slowdown, marketing breakthrough has become an urgent focus of attention, sword Network 3 of the Division of Life Circle + social media marketing may not be able to replicate successfully, but can give a lot of search for new marketing ideas products to bring reference.

Author: Small modest, internet observer, micro-blog @ small Mo Shi, micro-letter concern net1996.

Original link: http://tuhaonet.com/keji/internet/chuantong/6419.html