Recently with a lot of internet marketing peers and students chat, we asked a question: Network marketing development to the present, in the future will be popular in what way? I don't know how to answer this question when I tell you the truth. The only thing I can say is: Who can do it in two ways, it's successful. One is to pay attention to the experience of users, for the sake of users, and the second is to bring new orders for customer marketing, to create profits. In fact these two points, I have been thinking, whether can take one and discard another. I think it is complementary and is not a trade-off between the release of any product or concept, the first to cater to the user's effect, followed by creating value for others to win their own value.
So in the end where the internet marketing will go, in a meeting with a senior network marketing experts, we put forward a concept: looking for network marketing cracks.
Explain what is the crack of network marketing first?
Network Marketing mainstream mode or traffic marketing, through multi-directional http://www.aliyun.com/zixun/aggregation/8968.html "> Promotion channels to obtain a large number of visits to generate customers, Then through the network marketing to carry out marketing activities. Explain my understanding of network marketing-to the internet for the media marketing activities, including information dissemination, brand communication, product promotion, market research, customer service and a series of marketing practices. The most direct word-for companies to say: Doing business through the Internet.
In the acquisition of traffic at the same time the enterprise is also helping themselves to bring new customers, and we talked about the network marketing cracks, not to deliberately picky, but by studying the current network marketing from the flow to generate orders, enterprises need to experience several important links, to propose a substantive solution. And at present to prevent the enterprise to obtain orders of any one link, or to let the network marketing loss of customers any link is the cracks.
Let me give you a few examples to see:
We currently choose to obtain the flow of promotional products, I think the best effect of the current should be the search engine. But the search engine it is a dependent variable, it does not recognize whether the access user is in need of the enterprise's products and services buyers, so I often give the enterprise training time to say: May today you spend 50% of the money to bring the traffic is wasteful, is not need your product service visitors, But you can still make a profit on the 50% of customer visits that require your product service. Because it's a variable, we can't control it. But the effect of visiting users after accessing a website is an independent variable, and you can change it by increasing the credibility of the site and by increasing communication with the user. Today we are discussing the network marketing crack is around the independent variable and put forward a solution. Professional point is the network marketing overall solution, currently in foreign countries such as network service providers, specialized in these cracks, and put forward for the Enterprise one-to-one network marketing services.
A good sword-hand to chop a stone is not to split the stone by the strength and the blade, but to find the crack of the stone to split it. Similarly, the development of network marketing, we can not seek a better profit point, the pursuit should be to find cracks, to find network marketing from the flow and bring the order of the cracks.
Network marketing cracks will be more and more, but also more and more big, as the network marketing of the thinker, we do is how to repair the cracks, for the enterprise to create better value.
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