Make video final: 10 great value of video marketing

Socialbeta Content Partner: @ American Communication

Video Marketing very hot? Doubt！ Whether in the corporate website, video-sharing site or social media, at any time can be seen a dazzling array of brand advertising films, product promotional films, conference video, executive interviews and so on. But before you start your video marketing plan, you have a long way to go-to convince your marketing team, your business partners, your clients, your boss, and even yourself. Why do you want to do video? What value does it bring? Let the numbers speak, believe that the following 10 points can effectively help you solve puzzles, to do a successful video marketing "lobbyist."

1. Your client is watching a video of 4 billion users on YouTube every day, and YouTube is the world's second-largest search engine, after its parent company, Google. 78% of the population watched the video at least once a week; 55% watched the video every day.

It's no exaggeration to say that almost everyone is watching the video. So you have to act, shoot ads, videos, branding campaigns, make a series of videos, build podcasts, shoot interesting viral videos: put "meow" and "doggy" in front of the camera and watch them play. All styles and forms are feasible as long as it reaches your target audience most effectively.

2. Your competitor is doing video 81% of senior marketing executives have applied video to marketing campaigns, up 11% from 2011. (Data Source: MarketingProfs) in the next five years, the cost of online video production will account for 1/3 of all online advertising costs. (Data Source: Borrell Associates Annual Benchmarking Results)

Video provides a fair level of competition for a variety of brands, products and institutions. Larger, more brand-name companies tend to have more money and a stronger media purchasing power, so they still have an advantage in video marketing. Tell your boss that you are in the "Cold War" crisis, your most hated competitor has already cut you off in video marketing and you must react quickly before it is too late. Not being able to afford it can help you reach your target audience better than your creative and accurate positioning.

3. Video is more beneficial to search engine optimization in 2012, about 70% of Google's top 100 search terms were video content. (Data source: Marketing Week)

How do users find your products and services? Online search is one of the hottest ways. Social media will not only affect Google search results, but also an important entry point for your website, mini-site and promotional pages. YouTube, the world's second-largest search engine, allows video to get a higher ranking in google search results.

4. Video sharing is easy and often enables instant feedback and interaction the total time of YouTube video is more than 500 years (about 260 million minutes) per day. More than 700 YouTube videos are shared every minute on Twitter.

Social media has long been an important part of our daily lives, and video is the key to our social media interaction and sharing. Make your video as interesting and enjoyable as possible, and then spread it widely on social networking sites. Instant feedback and interaction with the viewer will help you to get a better understanding of the information about the share and pinpoint it based on their comments and needs.

5. Entertainment, preaching, inspiring-video can do more than 60% of consumers spend at least 2 minutes watching instructional videos of products they plan to buy. (Data Source: marketingcharts.com)

The word "Moving picture" has a double meaning in itself: moving images/touching images. Compared with photos, text and audio, video can cause emotional reactions, or make people laugh, or tear, or thought-provoking. Videos can help you talk about your brand or product story, let the audience create emotional contact, increase customer viscosity.

6. Video effects are quantifiable

The video measurement and analysis tool can measure how successful your video is, helping you, your boss, and your partner to determine which videos and the social media dynamics they generate can directly lead to increased sales, leading your marketing campaigns in the right direction.

7. Video has a longer "life"

Video has a very long "live" time on the web and in search engine results, unless it is explicitly instructed to remove it. You may want to advertise the video through media purchases, but since the video is not like a TV ad that will cause it to go off the air without paying for it, the long "lifespan" of the video can bring benefits over time, saving you the cost of each unit of measurement.

8. "Watch the video" and "Buy the product" is only a step away. 34% of clothing shoppers are more likely to produce direct purchases after watching online video ads, compared to 16% of the percentage of TV commercials that trigger purchases. (Data source: Reelseo)

If a consumer sees a television advertisement, he or she must rely on the telephone or computer to buy the desired product, rather than "one click to buy". But you can let the product purchase links appear in the video description bar, video box surrounding text, banners or video playback window overlay, so that the audience directly click to buy products.

9. Shoppers who have seen video products with video "sell" products have a 174% higher likelihood of buying a product than shoppers who have not seen the video. (Data source: Retail touchpoints)

Many so-called "video marketing experts" are wasting customers ' money and time, and they are making videos that are either too boring or too easy for audiences to share, or vague enough to be effective in stimulating audience consumption. You have to explain, as your boss and partner, that the ultimate goal of video is to "sell" your products and services, not just to entertain the public. Video marketing should have clear goals and incentives to buy, letting consumers know what they should buy and making it easy to buy.

10. Mobile users are also watching video online video now accounts for 50% of mobile Internet traffic, of which up to 69% of traffic comes from fixed networks. (Data source: Bytemobile Mobile Analytics) 30 seconds of mobile video has 88.3% viewing completion rate, that is, the average audience can read 26.5 seconds. (Data source: Rhythm Insights) More than 85% of marketers say they will increase their spending on mobile advertising in the near future.

Nowadays people are used to filming and watching video with their mobile phones, and there are always certain topics that interest them. Mobile video can "put" your brand or product into the audience's palm, let them know what you want to convey, and ultimately contribute to the "one-click order."

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This article comes from Socialbeta Content partners: @ American Communication

This article link: http://www.socialbeta.com/video-marketing-10-value-2013.html

Original link: http://www.prnasia.com/blog/http://www.prnasia.com/blog/let-the-the-video-final-word-video-marketing-10-value.html.html