Maozhong on four small steps of occasion marketing

"Business Weekly," the CEO of "standing on the shoulders of giants" a article said: Master Point Road, more popular parlance is called "standing on the shoulders of giants." The thing that we should spend the most time doing every day is to find the "giant" we need, and then become light as a swallow, trying to stand on the shoulders of giants. Even though we cannot replicate their success, we can learn from its successful patterns and methods.

1. "Alongside the Giants"-let 1 million look like 10 million. If standing on the shoulders of giants can enhance your spiritual level, then the giant as you (or let people mistakenly think you) of the patron, is to enhance the material level. That's why so many people are rushing to have lunch with Buffett with so much money. For now generally in the weak http://www.aliyun.com/zixun/aggregation/8129.html "> Chinese brand," waterfront "is an effective way, and Chinese culture long and far-reaching, Chinese enterprises" alongside "Chinese culture, is also the promotion of brand power should be the meaning. For example, China's kung fu culture in the mainland, Hong Kong and Macao region, Southeast Asia, and even the world is well-known, and the real Kungfu "alongside" martial arts culture, will give consumers a historical illusion, and even let them consciously put the feelings on the Dragon Brother project on this food brand. True Kung Fu is to do is Chinese food, "pong" Kung Fu culture also revealed their ambitions, through the brand, they want to become the Chinese food culture of the global chain representatives, but also want to take this further in the global promotion of China's dominant culture. 2. "Alongside celebrities". If Xiao Feng Xian had to find a laborer to elope, had long been unknown, but she happened alongside on the Cai, before the achievement of the Prestige. Interviewers, a lot of television media like the performance of the endorsement of the brand, such as CCTV and Hunan satellite TV, Jiangsu Satellite TV, Zhejiang TV and other excellent columns supported satellite TV channels, can have a strong psychological influence on consumers, enterprises are hoping to use these media strong aura to get a huge background support force. Why is the new product on the market very hot, but also at a high price to be accepted by consumers? Why is the same pair of sneakers, a hook on the Nike after the price rise? This is the brand powerful endorsement effect. Most international products have such endorsement, Chinese products are very few, Chinese enterprises themselves still lack such endorsement ability, small and medium-sized enterprises are more so. 3. Seize the opportunity to quickly rub, there is no chance, create opportunities to rub. Since to rub, we must first approach the Giants, it is best to let consumers connect you, the giant's resources can become your. If it is unknown products, it may be placed next to similar products, and the bigger the brand the better, do not be afraid of it than you to avoid it. According to the "Store 5 second ad" rule, consumers stroll in the mall, a minute to go through 100-200 products, consumers are concerned about the product will occupy them for 5 seconds. Big brand nature is a high degree of attention to stay position, if your product features more than a large brand more than a few items, quality is not lost to the big brand, the price is not so unattainable, that consumers choose your opportunity to appear. 4. The creator is courageous and the follower is wise-that is the essence of the rub. Do not think that this is a small business behavior, and see Wahaha from dairy products, pure water to fruit juice drinks, has been in the footsteps of others, the market what new products appear, EvaHaha immediately follow, this not only for its development to win time, but also for the early promotion of the market to save costs. But as wise followers, do not only pursue the same, but give up "different". Save Datong, to seek small differences, is the strategy of Wahaha: People do milk, I put some ad calcium in it, I will come to a hello-c of water soluble C100. No matter how you rub it, the core is to have more resources than you have-this is the foundation of occasion.