Market organisation predicts social gaming revenues will reach $5 billion trillion in 2015

According to foreign media reports, market research company Parks Associates Thursday forecast, 2010-2015, the global social gaming industry will grow 4 times times the size.　　Parks Associates said the global social gaming revenue for 2010 was $1 billion trillion, which will increase to 5 billion dollars in 2015, with the main source of revenue being virtual goods and advertising. Parks Associates analyst Pietro Macchiarella says social gaming has quickly become a hot spot for online gaming. More than 250 million people each month play Zynga's CityVille and Farmville games on Facebook.　　In addition, McDonald's, 7-11 and other brands also use social games for marketing. Macchiarella that early social game developers often miss earning opportunities, while new games focus on encouraging players to buy virtual goods. The biggest asset for a social game developer is a large number of player behavior data that can help measure the effectiveness of different game settings, modify game design in real time, and test new patterns that traditional gaming companies cannot.　　Zynga's huge market share is the best proof of the proper use of consumer data to gain competitive advantage. Innovative advertising models that enhance rather than disrupt the player experience, such as branded games, sponsorship programs, community and entertainment ads, can also bring new revenue streams to game developers. (Digging the shell net)