Market Promotion: 5 basic ways of website promotion

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On the article said the "market promotion of the book: Website promotion 10 Basic skills", today again for the website to promote the five fundamental ways. Perhaps today's article is more macroscopic, according to the folk saying is more "virtual", so do not want to see such articles comrade please be careful. Personally think, to promote the work well, not only know how to be pragmatic, think all day working on the work became; must have a macroscopic understanding of the whole market promotion, only the theory is combined with reality, can do the work better, can progress faster. The word is turning, below say I to the market work the way some understanding.

I. by scope

1, external promotion

As the name suggests, external promotion refers to the promotion of potential users outside the station. Mainly through a series of means to target potential users, in order to increase the site PV, IP, membership number or revenue purposes. Our promotion is basically external promotion.

2, internal promotion

Contrary to the above, internal promotion is specifically targeted at the promotion of the site. such as how to increase the user browsing frequency, how to activate the loss of users, how to increase the interaction between channels. Friends answer the network for example, its own several different domain name of the site, how to let these sites between the flow of conversion, how to make the site different channels between the user interaction, these are the focus of internal promotion.

Many people ignore the importance of internal promotion, in fact, if the use of internal promotion is appropriate, the effect is not worse than external promotion. After all, on the basis of existing users two development, more easily than the development of new users, investment will be much less.

Second, by the input points:

1, pay the promotion

is the promotion that needs to spend money to carry out. For example, a variety of network pay ads, bidding rankings, magazine ads, CPM, CPC ads. Do pay promotion, must consider cost-effective, even if the money can not be disorderly flower, to make money to spend the effect.

2. Free Promotion

This free promotion is the promotion that can be done without extra pay (except for part-time employment). Such methods are many, such as forum promotion, resource Exchange, soft text promotion, mass mailing and so on. As the competition intensifies and the cost increases, the major websites are beginning to tend to this kind of way.

Third, by channel points

1, online promotion

Refers to the promotion method based on the Internet. such as network advertising, forum mass and so on. Now more and more traditional enterprises are beginning to recognize the online promotion of this way, and the traditional way than, its cost-effective very advantages.

2, Offline promotion

refers to the promotion through the non-Internet channel. such as ground activities, outdoor advertising and so on. As a result of offline promotion is usually a large investment, so the general line promotion is to promote the establishment of brand image or increase the user's stickiness, if it is to promote IP or PV, the effect is not necessarily very good, to carefully consider.

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Iv. by means

1. Conventional means

Refers to some benign, very friendly way of promotion. such as normal advertising, soft text and so on. However, as competition intensifies, the effect of this approach is becoming less obvious, usually need to develop new FA, or in the details of hard work to achieve better results.

2. Unconventional means

It means some vicious, very unfriendly way. such as mass mail, cheat point, malicious web code, even in the software to insert a virus. Usually this method is very good, but the brand image may have a negative impact, so use, to grasp the good yardstick. For some particularly vicious, try not to use.

V. by purpose

1, Brand Promotion

To establish a brand image-oriented promotion. Such promotions are generally done in a very formal way and are usually considered for paid advertising.

2. Flow Promotion

To promote the promotion of flow-oriented. In front of traffic, most sites have to lower the noble head, now we basically what methods are used, our slogan is: Do not dare to make the strokes, only unexpected strokes.

3. Sales Promotion

To increase revenue-oriented promotion. Usually with the sales staff to do, concrete treatment, here is not much to say.

4. Member Promotion

To increase the number of registered members to promote the main. In general, we all use the award-winning registration, or other incentives to promote the main. No way, the current user is too realistic, no good, will not beat your field.

5. Other Promotion

Other projects, or the promotion of details. such as a specific activity, and so on, not specific examples.

The above is my experience, if you have any different opinions, or better ideas, welcome to exchange. In the next article, the author will be for a number of specific methods to explain, welcome attention.

Author information: kun, net name pot. Do a station for many years, has served as a fan website editor, editor-in-chief, is now working in the computer world's friends answer network responsible for the market and BD work, welcome new and old friends exchanges, cooperation. For more articles, please search Kun's column. New Media Exchange 4 Group: 49474853, Welcome to join.

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