Marketing: 5 tips to improve customer loyalty

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One-off consumer customers do not motivate our business to continue to grow, to find ways to retain customers and turn them into loyal members is the key to success. The data show that when the customer retention rate increases by 5%, profits in any industry will increase between 25% and 125%. We should learn to understand our customers through a variety of channels, communicate with them in real time, and active users can help us to have more customer retention rates. Each enterprise should establish its own customer retention policy, as it is a very high ROI (return on investment) marketing approach.

Now, you want to increase the profitability of your business by increasing your customer retention rate? To improve customer retention, we must learn to improve customer loyalty. Next, we look at the billion industry technology marketing consultants to share with us to enhance customer loyalty 5 tips:

1. The "Free Value Added" model does work

This model has some of the more successful companies, such as: Rovio (the creator of Angry Birds), Dropbox, Buffer App, Skype and so on. They will provide their customers with a free trial or free version of the product, allowing different levels of users to test and use their services, when the user benefits. "Free Value Added" mode can help us to convert users to paid users.

(1) If we provide customers with a certain period of free use, and customers do use the test when the value, it is very likely to become a paid user after testing.

(2) Of course, we can also provide a free version of the restrictions on certain features or free rewards, through customer sharing, inviting friends to use services or pay to achieve their value needs.

2. Valuable content can create loyal customers

The average user browses a webpage for about 10 seconds to 20 seconds, but if the page is clear and the content is valuable to the user, it can make this time longer and attract more attention from the user. In this way, we can according to the user's access behavior to continuously optimize our product services, activity information, promotional information, so that our page information can provide users with more value, so as to obtain more trust and enhance the loyalty of users.

3. Intelligent survey can maintain customer lifecycle

A survey is an effective follow-up marketing strategy, product sales after the customer feedback has guided us from the product and service continuous optimization and improvement, more to meet the needs of users. Actively maintain the communication with customers, their recommendations into the products and services, can be very good to improve customer retention.

4. Adjust user entrance can increase conversion

Adjusting the user's entry can make any page or function of our site more valuable, through the Google Analytics Analysis report, we can determine the user's focus on keywords and specific sources. Then, we can use personalized related calls, different pages to meet different user needs. For example, we do the "e-mail Marketing" service: Our traffic source users may be concerned with e-mail marketing solutions, or focus on the production of e-mail modules, or may be concerned about e-mail marketing cases 、、、、、 This time we need to pass data analysis results to adjust the user portal, In order to better meet the needs of users, increase transformation.

5. Serialization helps promote brand value and activate long-term customers

Through a series of cyclical processes, you can make your product and customer interaction more enjoyable. A series of interactive, can make a previous process more exciting, let the user more easily form brand memory.

This article by the Mail marketing service provider "billion industry technology" http://www.easeye.com.cn/original in A5, reproduced please indicate the source. Thank you!