Marketing advertising without advanced theory only a deep understanding

What is theory? When it comes to theory, we will be respectful and the theory is respectable. Because theory is the sublimation of experience, the refinement of method, the comprehensive insight, the essence of fact, the relentless abstraction and the frame of thinking. Theory can shape our http://www.aliyun.com/zixun/aggregation/9289.html "> Thinking model, which can solidify our thinking paradigm and provide us with a view of the world." Is the theory profound? Advanced theories are simple! The process of understanding the theory is complex. Theories from experience, from facts, from practice, the fact that there is no theory is vague, the theory without facts is empty. We should respect the theory.

In the field of marketing advertising, there is no advanced theory, only a profound understanding. What is the function of advertising marketing theory? In my opinion, in the practice of advertising marketing, theory is only a reason for decision-makers to convince themselves in the process of marketing decision making. In this process, the theory is the affirmation of intuition, is the enrichment of experience, is a decision-making step.

The media age, opened a new field, is an uncultivated virgin land. This cut the new market Christie the huge business opportunity, this background produces the theory, is examines this industry the angle of view. In many cases, the theory is dispensable, and the theory before the new industry opens is direction, refinement of methods, exploration of standards, which means that in the opening of new markets, Theory provides accelerators, focus points, and theory is the controller of time costs. The fact that there is no theory is vague, refers to what people are doing in the end what it means not necessarily can immediately see its significance, the existence of the facts of the vague understanding, leading to rising costs, communication barriers, consensus gap, will be confused, lonely, helpless. Theory does not need advanced, practical theory is close to practice, at this time, the theory can make a broken heart temporarily soothing, can regain the confidence is lost. Far-sighted people will not be angry for a momentary setback, they'll regain the courage to continue to move forward! The theory of no fact is empty, empty theory is divorced from reality, theory comes from practice, rooted in practice, practice is not an empty word! Theory is the exploration and thinking in practice, who is thinking? Only those who are always on the verge of life and death, only those who are fight in the market, will think about the Life-and-death problems, they are the vast number of SME families.

The most important part of the theory of the media age is the basic concept set. What is the fifth media? What is wireless marketing? What is a wireless ad? Wait a minute. The basic concept is the cornerstone of the theory. To the basic concept of temper, is to build the theoretical framework. The theory already exists in the minds of every front-line practitioner, and the theory tells them that there are so many people who have the same thoughts as you, and that you have the same feelings, and that there is a consensus between you. As long as there is consensus, the market will be more and more standardized, wireless value-added services in the field of industry applications, is a "blue ocean", only to reach a consensus, can be healthy "coevolution".

As the industry application unfolds, the theory begins with the interrogation of the fifth media concept.