"Marketing Funnel" five steps

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Yesterday, Baidu to promote Chongqing branch in Tai Ping held a Baidu promotion backstage training. In fact, we all know that such training is actually commercial, the first half of the story is Baidu to promote five links. In fact, every search promotion is the same, such as Google, such as Alibaba. 1.5 hours of class, basically the actual meaning is not too, but it, talked about marketing five steps in each aspect of the impact factor is still possible. Write here to share.

The first step: show the volume

Show the amount I think is the customer see our product probability, according to Baidu promotion, affect our display quantity factor has two: first, the number of keywords. The second is the length of the online. This I understand, for example, we do Baidu promotion, want to improve our display volume, you can set up in the Baidu account number of keywords, to ensure that the online time long shopping! This effect is certainly ideal, but consider the actual cost of our budget! Just like our "oil filter" this keyword, although looks ordinary, But in the nationwide promotion, hundreds of of the day's consumption is a normal phenomenon.

Second step: clicks the quantity

Show the amount of ascension, that is, driven by the customer for our clicks. The number of clicks is also related to two major factors. One is the ranking of keywords. The second is the degree of attraction of creativity. As we all know, our keyword ranking the better, the customer clicks the probability is bigger, and a good idea can the customer firmly attract live. So, to ensure keyword ranking, write more new ideas, according to your company's own situation to write, is the best, do not write something with your actual situation do not want to shut, I think, we filter a lot of companies are exaggerated, if the real customers to ask you such a request, you can do?

Step three: The number of visits

The amount of traffic I don't hear too clearly, because the amount of clicks I don't think is much different from the interview question. Because of the influence of some factors, the interview problem with the number of clicks is a certain difference. For example, the site is slow to open, or can not open the situation, so that customers click, it is not possible to bring you access. So it is very important to keep the speed of the website open.

Fourth Step: Consultation Quantity

When the customer enters our website, what kind of factors do you think will let the customer actively contact us? Take my oil filter products. If you want to say that a customer needs oil filter products into our website, see our website navigation is not clear, content contrived, long time does not update, customer service off-line, the phone is not directly displayed in front of customers, he will be very active to contact us? I don't think so, so here we can see Impact on the number of key points: first, the site navigation clear, rich content, real. Second, customer service online time as long as possible, and contact the way clear!

Fifth Step: Order quantity

This is actually our most concerned question? How to increase the order quantity! The first four steps are to pave the way for customers, to the end can win customers, I think or with their own enterprise products, sales staff have relations!

This is what I learned from the Baidu promotion course, Baidu to promote this model should be consistent with all promotional models. Everyone by the link to do a good job, I think the effect is slowly reflected. Finally, because I took the initiative to participate in, also got a Baidu logo shoulder bag, just can also be used to go home for the New Year, is also a worthwhile trip! hey!

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