Marketing opportunities in Chinese-style Twitter

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; There is no doubt that Twitter is now the most popular WEB2.0 application on the Internet, using Twitter for interactive marketing, there are already many classic cases abroad, from Obama to Dell, from unknown small businesses to industry celebrities, are using Twitter for personal brands or companies, Product brand Marketing communication. In the spirit of localization and pragmatism in marketing, this article will explore the marketing opportunities and operational skills of Chinese Twitter alone.

The domestic once and is active several kind of Twitter platform namely micro-blog mainly is rice No, muttering, chirp, surging and Sina micro-blog. The first few because of various reasons have been or shut down or decline, is now a strong rise of the only Sina Weibo blog, although still in beta stage, but the popularity index has steadily ranked the domestic micro-blog category first.

Micro-blog, the biggest feature is the dissemination of information is very fast, the scope of the spread can also be very broad, and the user interaction is very friendly, can be said that the birth of a natural marketing temperament. But this does not mean that advertising on the above can bring ideal transmission effect, on the contrary, micro-blog users most resistance and exclusion is the naked business information.

Now, Sina Weibo has brought together a large number of Sina-certified business users, as well as more unconfirmed commercial microblogs, which are published in much the same way, promotional information, discounts and corporate activities, and even the whereabouts of business leaders are pushed to their fans. A lot of fans are annoying and simply canceling attention.

What is most popular on Weibo? Fresh, interesting and useful original information (and, of course, jokes and beauties) has the highest forwarding rate and comment rate. If this information is published by celebrities, it works better. Business microblogging to win more fans of the attention and recognition, can not be divorced from these principles of communication. I have a simple summary of some of the more popular microblogging users, perhaps marketing opportunities and skills.

A humane star: Sina Weibo's star users are the most eye-catching, but not all Stars can get good word-of-mouth, such as Li Yuchun and Zhou Chang, the number of fans are as high as a hundred thousand of, the number of attention is 1 and 0, and almost never interact with fans, many other users have been resisted and criticized. On the contrary, Chen Yao because put down his body, actively with the fan interaction, let the fans see her life the most real and most humane side and popular acclaim, popularity soared to the top three of the list. No interaction, no Weibo.

Life of business leaders: Weibo on the long-term popularity of the top of the list of Kai-Fu Lee, because of equality and affinity of the gesture and popular. Kai-fu Lee often on Weibo and fans share his life details and entrepreneurial sentiment, narrowing the distance with the public. Another business leader, Mr Yu, likes to play the role of mentor in life, whose deep life and emotional maxims have become the spiritual creed of admirers, as well as the material of anti-mentor goodwill, in short, popularity. To allow the public to see and accept the true fullness of a serious and austere CEO, it has actually completed the deep spread of the corporate brand it represents.

Interesting grassroots users: The only way for grassroots users to win more fans than celebrity celebrities is to continue to disseminate personalized and interesting content, such as "enchanting men" and "tearing homesick" Weibo. By contrast, many business microblogs are registered as company names, with cold business information and data, and boring corporate marketing activities, and there is no follow.

Personally, micro-blogging is one of the most potential social media marketing platform, will produce more and more classic marketing cases, I will continue to share some representative cases in the next installment.

The original October 30 "Southern Metropolis Daily", reproduced please indicate the source and author.