Marketing Planning for Blog Learning

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My hobby is very widespread, has the very strong curiosity, that kind of desire is very difficult to use the speech description, I like when I face the new thing to express the curiosity, also often intoxicated in therein. Like to pursue and explore, and money has nothing to do. Wikipedia and the like is my favorite, I am so eager to put these contents into my mind, but I am a forgetful person, so I have to often think, often summed up, the real knowledge of these tangible into intangible wealth. Appreciate people who have ideas, appreciate those who are willing to share them, they are powerful. Have seen some bloggers, since they think that the superior, and do not know the nature of extraterrestrial outsiders, in fact, blog you think how strong there is how powerful. Although the blog is small, spite, five is product, price, channel, promotion and service. Blog is a marketing, today's focus on the introduction of blog Learning Marketing Planning:

Before continuing to read, I want to show a point of view, play blog is a mentality, if you feel that independent blog is a burden, can be completely discarded, and my words are pure nonsense, my idea is only suitable for a small number of people, and opinion, only for entertainment, not convinced.

From the perspective of marketing planning, I think the five Elements of blog marketing:

I do not learn marketing, so this five elements just I casually summed up the play can not be taken seriously, some of the concept of the name I do not explain, interested in their own to check the Wikipedia)

I. Market DEMAND:

The market is independent blogosphere, the independent blogosphere is a special group of people, so most people must know a little computer skills, demand is consumers willing and able to buy the quantity, can be a product or a service or other. Consumers are readers or users (such as themes). Reader preferences, product prices (if the theme is customized), what kind of help does Bowen bring to the user? The degree of acceptance of the blog, the number of readers, and so on, which have a certain impact on market demand. The producer's product is for the consumer's service, if you're positioning yourself as a personal diary, the consumer is yourself, and as a producer and a consumer, you feel you've got the product you need (needs, desires, and needs that are not a word) and are willing to pay for the products you produce, This product can also be produced, but only a small market share. Producer products must meet market demand (one-sided can be summed up as user needs), so demand analysis is very important. Market (user) Demand also determines the market share of your production products, you want to become a blog premise is from the blog market Analysis to do it, when you blog production occupies a large market share, you are famous blog.

Classify the producers and consumers in the blog market:

Producer type (of course there are many types of bloggers are mixed, examples are not lifted, interested friends can be categorized in your own links):

① Technical Talents: These people mostly to record the learning process acquired skills mainly, a small number of adhere to the original, mostly to extract mainly.

② Marketing Talent: This kind of people a little marketing head, mainly to hang ads, soft, SEO, etc. mainly.

③ ideological talents: This kind of people have their own ideas and ideas, most of the Bowen is essays, the exposition is the blogger on the life of some things understanding and views.

④ life-type talent: This kind of people mostly record their daily events, there are some people to the flow-oriented record.

Consumer type:

①: This kind of people are mostly bloggers and bloggers interaction, based on friendship, this kind of friendship a mysterious feeling, we are busy, blog form of communication for such people better.

② fan-type readers: this kind of person can be said to be a loyal blogger's users

③ demand-oriented readers: in order to some kind of demand, can be friends chain exchange, advertising, theme customization or a certain type of skill service, etc., in short, for their own interests to establish the relationship.

④-Crossing readers: Click on some keyword links from the search engine, perhaps to check some information and so on.

Second, the price strategy:

If you are a marketing talent in the blog producer, the price strategy is a key factor to consider. First of all, a general phenomenon, many bloggers like to hang ads, this is entirely possible, but from the price strategy analysis, many bloggers do not recommend the practice, how to price? From several analyses:

① Pricing Objectives: This goal should be to meet customer needs and to bring benefits to the blogger as the standard. The focus is to meet customer needs, and then bring benefits to bloggers. And many bloggers are flying, and blog content is very messy without quality, this customer needs and price positioning is unequal, customers are not willing to pay, it is difficult to form a chain of relationships.

② determine demand: Demand and price are inversely proportional, so it is important to recognize this, and when you raise the price you need to realize that your customers may have a downward trend, so please clarify the number of your customers before considering price positioning or whether to raise prices.

③ Estimated cost: Pay attention to two points, low cost and upper limit, the others do not elaborate.

④ Choose pricing methods: From cost estimation, from competitor analysis, from customer. The assumption is soft, soft paper price how much, if it is common class articles, how much is the cost? Does it need to be charged? Many bloggers will not be arrogant to think that they write the word profusely it? The competitor is the blogger's producer, from the competitor's pricing to the blog to analyze what you should do, obviously many people write a blog now does not consider the income, So what are you going to do? The choice is in your hand. 3rd, starting from the customer, even if the pricing should be customer willing and able to pay.

⑤ Select the final price: no need to say more, as long as you think it can be.

Third, sales channels:

Sales channel is from producer to consumer process, sales channel management is the producer's power source, is also produces the benefit the key.

Because the blog is an Internet product, so the channel is generally in the network way, summed up how readers know your blog several ways:

① directly enter the domain name address.

② search engine.

③rss reading.

④ links.

⑤ advertising, soft text.

⑥ other people to tell.

Sales channel management is very important, how to manage it? Five ways to summarize the management of sales channels:

① open up.

② selection.

③ assessment.

④ adjustment.

⑤ maintenance.

Because it is very good to understand so do not explain, own experience.

Iv. Product Promotion:

In the promotion of product promotion, please make sure that the above steps can be done after the product promotion and promotion, but in reality, just a lot of bloggers behavior is jumping, even think a lot of ways but still palliative not cure, so in the determination of promotion before, heartfelt remind you ready?

Sales channels are roughly summed up as five ways, and these five ratios are how to do market research (play blog can not be needed, enthusiasts can try to do a survey). I assume that the search engine is the focus of the promotion, SEO is how to do? and how to network promotion?

V. After-sales service:

Blogs are products, bloggers are producers, blogging, themes, etc., readers are consumers, consumers are willing and able to pay for your products (products can be zero price) you have succeeded half. But since the sale of products can not be without after-sales service, readers in the reading of many of the questions also need to be a way to answer.

Points for attention in service:

① Service Content. Consumer problems are bizarre, so bloggers need to determine the content of their services and, of course, to play a more advanced role--counselor. The difference between a counselor and a customer service is not much said. In short, we are not obligated to help everyone.

② brand Nature. In life, we often find some excellent brand products, product quality is very good, especially the service is also very good. Therefore, before determining the quality of service, you can answer the idea of establishing brand awareness.

③ Service System. Perhaps some people will be curious, how does the blog and the service System link? Blogs also have their own set of service systems that can be easily summed up as two: the interaction between bloggers and commentators, and the interaction between reviewers and reviewers. and service concept is to answer the idea of confusion, not necessarily all the questions to the blogger to answer. Or a blog can be a multiplayer blog.

Three-point principle of service:

① reciprocity principle. ② the principle of friendship. ③ the principle of love.

Although some thoughts do not express clearly, but to stop it, summed up above, I once again stated that writing Bo is the interpretation of their own views, is not the truth, so only for entertainment. Knowledge is divided into two kinds: principle type knowledge and skill type knowledge, the acquisition of principle type knowledge can be combined through listening, speaking, skill knowledge needing practice. The knowledge of marketing is extensive and profound, but some ways of thinking through reading can improve our thinking ability of recognizing things. Read thousands of books, not as good as thousands of miles, the road than reading countless people is this truth.

Everything seems to have no connection, but from the Taoist doctrine: "Tao One, life two, Sansheng all things." There is a subtle connection between things. Blog or marketing, you think you can talk about it, that's OK. You feel too far-fetched, that's not OK. Everyone has the right to express and stick to their position.