Marketing Red Hijab vertical channel "marry" brand advertisement

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While the global economy is still cold, there are other scenes in the Internet advertising arena. According to Iadtracker, the latest data show that the number of online brand advertisers is increasing, the number of advertisers from October 08 to 2,586 to November 2,758, new advertisers 349, an increase of 6.7%. December and the arrival of the new year, but also triggered another round of network advertising in the climax of the recession in the big environment, advertisers pay attention to and attention, so that the network ads have a warm winter.

Precision directed into "bride price"

Under the new economic environment, the advantage of Internet marketing is more prominent than the traditional marketing mode. No area coverage, extensive rapid dissemination, detailed data and cost-effective dissemination of results, so that the Internet marketing more enterprises and brands of all ages. And the current network media after years of precipitation and accumulation, has a strong channel and resource advantages, can be very rigorous and perfect technical support, and provide a wealth of delivery strategies and creative services.

Enterprises and brands grow with the network media and users. With the media fragmentation and user interest and behavior of the decentralized, personalized, network marketing is also happening in the direction of a huge change in the traditional large and wide way of delivery began to lose the light of the past, user needs and experience has become the Enterprise brand promotion of the direction of efforts. From the trend point of view, emphasis on advertising targeting and precision of vertical channels is undoubtedly the leader of this trend, and this has become a vertical channel to impress corporate brand advertising "bride price."

Vertical channel Busy "wedding"

Orientation and precision are not the only advantages of vertical channels. These vertical channels mainly rely on the local port, local portals and some vertical media platform, after years of intensive cultivation, in the influence, regional resources and integration of marketing advantages. The most brilliant value of vertical channels is to help enterprises and brand advertising coverage of the local market in high-end users, these users from the government agencies, corporate white-collar, fashion talent, business people or Soho, is the local port, local portals and vertical channels of the core crowd. These user base is huge, the activity degree and the consumption level is high, grasps the very strong regional discourse power, is the market trend leader, this has the extremely important marketing value for the Enterprise brand.

Create the atmosphere, enhance the strength, vertical channel is also to "marry" corporate brand advertising to do a positive effort. A lot of local port, local portal vertical channels have opened up the position and resources of gold advertising, combined with the national influence and the ability to release the vertical media platform, with their brand awareness and technical capabilities, through the user's behavior analysis and orientation, the scope of the brand spread of the geographical orientation, and the target user active cycle time orientation, for the enterprise brand to provide differentiated advertising targeting. Because the vertical channel in the region market coverage and the user's not coincidence degree are very high, this vertical channel resources after the integration of the strength of the industry experts and awareness of advanced enterprises, it giant intel through the vertical channel integration platform for the national launch is an example.

Brand advertising shy "door"

Under the influence of the economic crisis, for the enterprises need to find rice, the past one or two-line city brand propaganda competition can only become a glorious memory. In the practice of good internal strength at the same time, the high cost of traditional marketing needs to be lowered, marketing channels need to sink, marketing ideas and marketing methods need to change, which gave a better marketing effect, more cost-effective internet marketing provides a broad play space.

In the regional market, because the enterprise brand and product characteristics, user characteristics and network media characteristics are not the same, so the corporate brand for local port and local portal vertical channel resource interest is more intense. In a situation where competition is not saturated, vertical convenience and low-cost characteristics, the rapid growth of the number of netizens, the region's high-end consumer group discourse and Vertical channel influence, all for the Enterprise brand advertising to provide the first advantage, but also let the corporate brand see more opportunities for winning and local market control. As a result, some large corporate brands began to unite the national Vertical channel resource integration platform, the brand advertising precision and targeted attempts, and this trend for small and medium-sized brands also have a positive reference significance.

If the precision of the directional is the bride price, vertical channel is the bride, the brand advertising is brides, then, vertical channel resources integration platform is a true matchmaker.