Master hot spots for your better marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the marketing process, to be able to distinguish between sudden hot spots and conventional hot spots, but also know the source of two types of hot spots, to explore areas can be found, the need for marketing preparation has become clear. Although a person's point is like a chemical reaction, it is not clearly predicted. But its nature can be divided into two types: sudden hot spot and conventional hot spot. By mastering the characteristics of these two types of hot spots, we can adopt a more explicit coping style.

Conventional hot spots are better understood, for example, some predictable festivals, holidays, special periods, seasons, events may be triggered by the discussion, this kind of conventional hot spot is a bit of being able to know beforehand, planning and preparation, but the disadvantage is that everyone is studying the same thing, want to stand out of the difficulty coefficient increased. Burst hot range is more extensive, based on can include unconventional hot spots of all the unexpected topics and events, can be political news, entertainment lace, some kind of style, nonsense of the fun and so on. It is a bit of fission fast, explosive, the disadvantage is difficult to operate, serious test sellers of the ability to respond and control time.

Sudden hot spots, the fastest time station to position. In the face of sudden hot spots, the test of sellers is the bright spot, one is speed, one is positioning. The sellers ' strain rate determines the effect and extent of the hot spot on the product. For example, Zhongyating, a popular writer on Weibo, joked that he was the Dragon Dragon, soon there are a variety of dragon-shaped dolls and the surrounding bag sellers frequently @ her various shops inside the baby pictures, inviting appreciation, many fans also follow the trace, has been the message from the microblog transfer to the purchase of baby and comment on, The conversion rate is evident. Speed is on the one hand, positioning is the fundamental cause of how much marketing effect. Many small and medium sellers do not have a strong capital and manpower to lead and promote hot spots, but the choice is passive follow or active participation is also two completely different mode of operation.

Passive follow a bit like martial arts in the initial stage, the talent requirements are not high, as long as enough diligence, to seize the hot spot near, you can then point to the rapid fission forces, get a lot of clicks and traffic. For example, the beginning of the "Niang" fire, Durex immediately out of the "10 Yuan trial Du Yu" activities, we will be a smile, the hands of a little bit, the order.

Active participation involves adding some technical content, some originality and divergence. For small and medium sellers, it is risky to spend too much money to hold a big event related to hot spots. But the small interaction of the ball is quite flattering, such as the movie "Transformers 2" hit, selling men's Mallavi "group up to become a sportsman" activities, as long as the clothing group into a variety of Transformers face, PO upload photos, You can get a Mallavi shirt for free. Activities have been throughout the period of the transformer propaganda, television newspapers to the spread of the film, the number of participants in the shop activities, can be said occasion quite in place!

One Amoy Network Customer Marketing Department senior director Minmei that do hot marketing first need to "follow", such a method, although old-fashioned, but the marketing effect is very good, copy ready-made cases, seize the first time; Secondly, we should be good at discovering the hot topics related to your brand, translating the topic into the same marketing goal, and learning to occasion. Third, the team, to establish a regular response mechanism, including the response process and professional team, in advance to make marketing planning.

Super Webmaster Net original article, reprint please specify: http://www.supadmin.com/taobaoke/