Meager marketing small try: A microblogging forwarding 131 times more than 450,000 audience

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The author (@ Wang Hu Lee) after a year inadvertently sent a micro-blog, is a public service category of posts, is generally seeking help. Because immediately share marketing skills will reduce the meager credibility, so after a period of time, I decided to analyze this micro-blog marketing, help our network promotion staff to better use micro-bo for marketing, if there are improper place also please pat bricks.

Weibo marketing case study

1. Release time analysis: Saturday 19 o'clock, forwarding has been delayed 3 days, to the next Tuesday. I feel like these two times are not a good time, perhaps if the choice of more gold time forwarding rate will be higher, with their own microblogging marketing experience to infer that from Tuesday to Thursday noon around 11 o'clock to 12 o'clock is the micro-Bo marketing promotion of the golden period, of course, now a lot of tool marketing personnel choose early morning, but also A good marketing idea, I said time period is more inclined to the normal content of the forwarding volume.

22 times the quality of the sender and the number of fans: from this marketing point of view, two times the number of fans of the sender can not become your marketing success or failure of the logo. See a lot more people than their own fans to focus on their own thinking will improve their marketing weights, from this marketing point of view, because most bloggers are rarely interacting with fans, and many bloggers are false fans, so the second turn of the Bo main fan number is not the key, the key is the second transfer of bloggers and their fans the strength of the interaction, From this marketing we see a singer fans tens of thousands, but the number of fans forwarded only 2 times, and a fan of more than 400 girls can also win 13 times forward, so we add powder to heavy quality do not weight.

3. Media people are more influential in forwarding. Highly popular media personnel on the micro-blog will also be sought after, we will easily see a large number of editors, reporters have a strong fan group, plus V of the media are more popular! The success of this meager marketing has a direct correlation with the media's forwarding of nearly 50%.

4. The meager long tail effect: from the above picture, a meager direct audience proportion is relatively small, most of the audience concentrated in the four and five-level forwarding above, visible long tail effect is more obvious. Of course, this has much to do with the number of fans in the first release (@ Wang Hu), if there is a higher impact of MA or kai-fu Lee to publish such a message, perhaps the number of first forwarding person will be a staggering number, the same long tail will also be geometric growth, this meager a turn to the audience accounted for only 0.5% of the total audience

5. The timeliness of the content of the resonance: another is the timeliness of this blog post and the credibility of the content, at the same time can cause the vast number of small friends resonance. Some of the topics that are very high now include: jokes, constellations, celebrity gossip, politics, People's livelihood, help, condemnation articles, and particularly special artists, such as our well-known actress Guo Meimei. So choose a blog post that is likely to cause controversy, and your forwarding rate and audience will be higher.

If everyone put their meager every big marketing sorted out, analysis and summary, you will find their fans or influence groups, which person's microblog marketing effect is the best, in the attention and release information more targeted, I hope this example will give you more enlightenment and communicate with me.

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