Measuring the effect of network marketing is the hard truth

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From 2008 to the pressure of the economic crisis to the current recovery, business owners are full of confusion about how to use internet marketing to survive the crisis, they are desperately in need of someone to suggest direction, below we will share with you on the network marketing of several views and views.

We look at the development prospects of the Network marketing market, the financial crisis on the network marketing has no great impact.

First from the overall market, the network marketing market has continued to maintain rapid growth. 2007 China's network marketing market revenue has exceeded 10 billion yuan, the economic crisis on the network marketing market will not have much impact, the future of this number will grow at a high speed. Secondly, from the point of view of marketing, business-to-business platform and search engine will still become the most important two ways of enterprise network marketing. Finally, from the marketing approach, the effect of marketing is the future trend of network marketing, effect-oriented marketing will be more and more welcomed by enterprises, network marketing will be the result-oriented Network Marketing 2.0 changes.

Just mentioned the Network Marketing 2.0, then let us talk about the advantages of Network Marketing 2.0. Network Marketing 2.0 including "Build station + promotion + flow conversion" Three stages, more attention is the effect of network marketing transformation, is based on the final marketing results-oriented network marketing model, while the traditional network marketing or network Marketing 1.0 mostly focus on "build station + promotion", or just to promote, And how to guide the flow of traffic into sales attention is not enough. The future of network marketing will inevitably change to the effect of marketing, Network Marketing 2.0 is based on the effectiveness of the goal, and the integration of a variety of marketing means of the network marketing approach, focus on solving the customer's most concerned about the marketing effect. Some drawbacks of traditional network marketing, such as corporate web site shoddy can not meet the needs of enterprise network Marketing, network promotion is difficult to obtain effective flow, low flow conversion rate, wasted good business opportunities. These problems will be solved in the Network Marketing 2.0 times.

In other words, Network Marketing 2.0 can not only help enterprises to obtain effective traffic, but also to improve the rate of conversion, is a result-oriented network marketing a new model. So what is the effect of search engine marketing, search engine marketing and what problems? For small and medium-sized enterprises, search engines should be a very important part of the overall marketing. There are two problems in the search engine marketing of small and medium-sized enterprises: one is to ignore the SEO optimization of the website itself, and not to the search engine marketing. The second is to ignore the search engine marketing traffic transformation, or do not know how to transform, many business owners think I just put ads on the search engine can be, ignoring the ads to undertake the design and optimization of the page. This leads to the search engine to be able to get traffic, but can not be converted into sales. Therefore, SMEs should be targeted at their own company's website SEO optimization, of course, can also use the existing large companies to provide Web services to do search engine promotion, such as Alibaba launched the Wang shop, according to test Wang Pu seo effect is not very good, in addition, he also provides visitors statistics and online customer service, such as a variety of traffic conversion promotion tools , can greatly promote the flow of conversion, improve turnover rate.

Now that many business-to-business sites have integrated the functionality of the Business-to-consumer, is there a future for this model?

This business model, which is not good at business-to-business integration, is optimistic about the domestic development department. This model actually involves 4 different user groups, involving too wide to do professional, the Internet is only one of the first, no third four, in the long term only can do the industry or subdivision industry before two enterprises can survive. Some people believe that business-to-business and business-to-consumer their sellers are businesses, are the same group. In fact, this is a misunderstanding, at this stage to engage in business-to-business sellers are most of the production enterprises, and the seller of the majority of the sellers are channels or retailers, the two groups of overlapping rate is not high. For the pan-C users of the platform, Taobao has occupied the absolute leading edge, many netizens have developed Taobao shopping habits, Baidu come in will not necessarily be very play, not to mention the new company.

It has always been found that many companies are keen to promote themselves on purely business-to-business websites, hoping to open up their overseas sales through business-to-business websites.

The key to how to choose the channel of overseas promotion is to see where your buyers are, business-to-business platforms and search engines are important promotional pathways. such as Alibaba, Made-in-china, global resources and other foreign trade business-to-business platform, they have accumulated in the long-term operation of a large number of overseas buyers, such as Alibaba has more than 4 million. At the same time, business-to-business platform can also provide credit certification and network online communication and a series of services, more convenient contact with overseas customers. In the light of the current data, although exports have shrunk this year, it is clear from the open data that Alibaba's Chinese suppliers have continued to grow, and that the Business-to-business platform is still very well recognised by exporters.

So what is the future of the business-to-business industry and what is the impact of the economic crisis on business-to-business?

Domestic business-to-business E-commerce will usher in a high-speed development period. First, the country should vigorously stimulate domestic demand, the rapid development of domestic trade economy will lead to further prosperity of China's business-to-business market; second, under the influence of this economic crisis, domestic enterprises will compress expenditure, more market and transaction behavior will rely on cheaper and convenient channel namely network to carry out; Third, Baidu into this market will aggravate the competition in this market, but also greatly promote the rapid development of this market.

Just mentioned that Baidu into the business-to-business market will aggravate the competition in this market, then Baidu intervention in the business will have a impact on the industry?

Baidu's involvement in the business-to-business market is not only the introduction of a natural extension of its e-commerce strategy, but also to improve its business model layout natural choice. Baidu intervention in Business-to-business, in the short term will not have a significant impact on the business-to-business industry, although Baidu grasp the Internet traffic entrance, but the lack of e-commerce experience and professional talent reserves, even if the use of free strategy to enter the business-to-business market, within three years also difficult to enter the first camp of Business-to-business. But in the long run, I think that Baidu's entry into the business-to-business Arena as a spoiler will likely change the business model that is inherent in this area.

Baidu into the business-to-business domain is also a good thing for SMEs, full competition to promote the rapid development of the entire industry, customers will choose more opportunities.

This article is from: http://www.idcspy.com.