Medical websites: How to compromise optimization and marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Medical website is the network optimization and marketing of the army, to feed a large number of SEO, Sem army, but also to Baidu astronomical advertising fees. In the 2012, Baidu's crackdown on medical sites has taken into account user experience and not excluding the effects of other factors such as policy. No matter what, in the increasingly focus on the user experience today, the medical site should also reflect on their own internet survival, the excessive proliferation of garbage content will indeed bring great pollution to the Internet environment.

So, in today's era of user experience, what is the most urgent problem for medical websites?

Let's take a look at some of the main points of the medical website profit model. For the way the medical website is run, simple Web site optimization done is very failed, the content of the rough and frequent business interference has seriously interfered with his user experience, so that the medical site is to do is one-time, basically no repeat customers, there is a return visit, is often not careful to point to, Because very few visitors will remember the hospital brand and then target the search. But the site of the medical website marketing ingredients are more crazy, frequent window, everywhere advisory entrance, the introduction of authoritative experts and so visitors are not allowed to take into account the contents of the site, often directly click or delayed online consultation. After entering the consultation, it is another marketing start. This type of profitability can only occur in the medical Web site, because visitors to the medical site often with anxiety, eager to seek help, in a very passive position, only obediently listen to the "experts" of the "guidance".

But in fact, really want to consult experts are not many, only a few very anxious patients will eagerly click on the consultation. The majority of visitors to the medical site are attracted by the title, want to see the corresponding content. However, once the medical Web site found visitors to enter, it will be crazy to the station marketing, which is the reason for many visitors to quit the site, because they are too much interference, simply can not concentrate on reading the article. Not only that, the readability of the article is very poor, a large number of inserted into the marketing type of content such as expert introduction, authoritative therapy, recommended articles, so that visitors can not read.

Here, the problem comes out: It is the medical site too strong marketing impact on the user experience, which also forced Baidu on the medical site for a large-scale rectification.

This raises a question for the development of the medical Web site: How to get a good ranking by improving the user experience. In view of the site's marketing is to affect the user experience of the culprit, but no marketing will reduce the transformation, so the problem to be solved in the optimization and marketing to achieve a balance.

So how does a medical Web site compromise optimization and marketing?

Since the user to enter the site is to see the content of the article, the medical site should start from the article. The articles of the medical website should be converted into a valuable soft article with marketing value by the original copy and paste.

First of all, to attract users to read the article carefully, require the article must have a substantial content, and the text to be easy to understand, but also to reduce the interference of reading, the number of Windows to play less. Secondly, to embody professionalism, can not irrelevant, also can not have too much irrelevant content. Finally, and most importantly, the article should be guided. To allow users to read the article or read the article in the process of the desire to click Counseling. This article down, not only solve the user needs, but also in the intangible play the effect of the marketing of soft text.

In other words, the medical site to change the past that tough marketing way, to respect the user experience of soft marketing. The user experience completes, the ranking nature also goes up. However, marketers must ensure that the content of the article is responsible, otherwise just for marketing and marketing, is a crime.

This article by the laser marking Machine http://www.lc-laser.com/original, reprint please indicate the source, thank you!