Micro-Blog Changes the traditional marketing methods of enterprises

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With the development of social marketing, Weibo seems to be a platform for entertainment friends, today to fast, open, interactive and many other features have won the attention of many enterprises, so the microblogging marketing has become the hottest network marketing. But at present Weibo as a new marketing means, just for the initial development period, has not been large-scale use and promotion, so the prospects of microblogging marketing is very considerable.

Enterprises want to use micro-bleomycin to start marketing, first of all must understand the essence of Weibo, it is like a search caused by a lot of information, but its nature and search engine there is a big difference. Search engine is passive marketing, and micro-blog mode is interactive, so please do not use search engine marketing thinking to see Weibo.

The second is to correctly locate the value of Weibo. Weibo can be used as a good online service platform to solve the problem of customers in a timely manner, thus greatly improving the customer's satisfaction with the enterprise. Micro Bo can be used as a bridge between customers and enterprises, enterprises can use groups, labels to classify customers, such as according to geographical, age, education, to the large customer groups to classify, for our follow-up sales work to provide support. Micro-Blog achievements of corporate branding, the use of micro-blog release of Enterprise Dynamics, activity information and so on, so that the first time to display the brand image of enterprises, to become a low-cost media.

The second is the operation of micro-blogging, one of the most important for Weibo is fans, now the vast majority of corporate micro-blog, personal Weibo fans include a large number of zombie powder, so the existence of micro-blog is meaningless. So the first thing to do is to eliminate zombie powder. Enterprise Micro-BO marketing objectives must be clear, enterprises want to achieve the largest publicity through micro-blog marketing value, then the first in the micro-blog to develop a complete marketing plan, clear the final marketing goals, this is a successful marketing.

When a company chooses a marketing channel, it must understand the value of the channel. What can be brought to the enterprise, enterprises and how to carry out marketing, this is the so-called marketing strategy (strategy), do not understand the strategy, the implementation of no direction, the effect is naturally impossible to talk about, micro-bo marketing is also so, so to correctly locate micro-blog, understand its value, The right operation, so that enterprises can quickly integrate into the socialization of marketing.