Micro-blog Marketing era, talking about how individuals and enterprises to profit

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If you want to ask 2011, what is the most talked about by Chinese netizens? That must be Weibo, everyone is watching Weibo every day, in the company using a PC to see Weibo, at home with a laptop, on the road with a mobile phone, who do not want to miss any valuable information. Just a few days ago, Sina Weibo officially launched its certification service in Japan, providing a landing for all sectors of Japan wishing to enter China. It can be seen that Weibo is becoming more and more important, and the scope of the impact has begun to spread around the world.

Micro-Bo also because of the spread of a wide range of communication, fast, interactive, and more and more enterprises and businesses are favored, micro-blog is not only valued by small and medium-sized enterprises, and some individuals are very keen on the microblogging platform. In this sky is a micro-era, enterprises and individuals should be how to use the platform of micro Bo, without affecting the user's situation how to achieve the maximization of benefits? Must have a deep understanding of microblogging marketing, and understand what companies can do through the microblogging platform and what individuals can create on Weibo?

What is Weibo marketing?

Weibo marketing is the latest rise of a network marketing, micro-bo marketing to micro-Bo as a marketing platform, NetEase, Tencent and other registered a micro-blog, using their own micro-blog to spread the enterprise, product information, establish a good corporate image and product image. The essence of the Internet is: communication, micro-blog is based on this, microblogging marketing is to be through information and relationships to achieve real media marketing.

What can the enterprise do through the microblogging platform?

Weibo marketing is still a new model for the enterprise, at present it is in the stage of testing water. As far as enterprises are concerned, if they can get feedback from users on products and services through micro-blogging and some opinions and suggestions, the effect will be achieved. But some enterprises simply think that through micro-blog marketing can improve sales, this is one-sided, because the value of micro-blog marketing is long-term, can also say brand Word-of-mouth marketing.

What can a person create on Weibo?

A few months ago, "entrepreneur" magazine reported a company specializing in micro-blogging marketing, to do is to train various industries of micro-blog accounts, more than 100 accounts are valued at 5 million ~800 million. Although more emphasis on hype, but disclosed a new industry ecology, it is not recommended to set up a company, but to tell you, through the individual is also able to train some vertical areas, segments of the micro-blog.

In the face of such a temptation, in the face of such a good situation, just a nuanced bo this platform of enterprises or individuals will be how to take advantage of Weibo above? The following author through a real-world example to tell individuals and enterprises how to rob the platform of micro-Bo and rewarding.

Initial stage:

1 Construction Industry Micro-blog, such as "shoes shopping", and then manually increase the number of fans, specifically how to increase fans can view the author related articles.

More than 2 and related micro-bloggers to promote their own microblogging, improve their visibility, to increase fans, improve the number of forwarding and comments to help a lot.

More than 3 to the well-known grassroots bloggers, the more failures, the greater the chance of success.

4 more to cultivate some small, 10, 20, 30, are not too small.

5 early increase in fans is kingly, but information quality is the key, must activate potential fans, such as "shoe shopping", you have to send more about how to maintain the shoes, how to buy and other relevant practical information.

Intermediate Stage:

The middle stage is mainly about how to earn the first bucket of gold on Weibo, when it comes to microblogging money, we are all very interested in the current network, such as the emergence of a pig such a platform, such as the enterprise in the Granville platform or specifically for micro-blogging platform for the release of micro-blogging task, it is recommended to find a high level of credibility platform, you can properly pick up a Properly adjust the content of the microblog, this effect is also very good, do not frequent release, affect the user experience effect, so that the loss, the individual can create dozens of hundreds of micro-blog account to the platform to meet the task, a business needs ① Enterprise official micro-blog, ② corporate leaders microblog, ③ staff microblog. ④ Brand official micro-blog; ⑤ Products official microblogging, ⑥ customer service official microblogging, ⑦ recruitment of official micro-blog, ⑧ corporate promotions, official micro-blog activities, ⑨ corporate mascot official micro-blog, ⑩ Corporate University official microblogging and other accounts, but for the enterprise or how to manage these accounts? Micro-Blog marketing experienced individuals and businesses like through the "easy to push microblogging assistants" this multi-threaded multitasking microblogging marketing software batch of micro-blog attention, comments, forwarding, micro-blog, send a private letter to send information quickly to the entire Sina Weibo platform, software powerful function, can help enterprises to achieve low cost of micro-BO Marketing , it can also help individual users to tap the best value of Weibo marketing.

Late stage:

The latter is also the most important stage, for enterprises, the appropriate investment some money to find large micro Bo main forwarding information to improve the fans and brand is very necessary, Ji ' an SEO mainly talk about the individual grassroots Bo the main post should do what. First: Through the medium-term earned investment to the late, find a quality of the same nature of the Bo main forwarding, not free to turn the money to each other, for a blogger with 100,000 fans, should go directly to look for advertisers, or marketing companies, if you have a strong bargaining ability, then you earn more, before Soon two of powerful micro-bloggers came to me with good tidings, said he through I introduced the method one weeks to make how much, let me be surprised is the strength quite the Bo main income is different several times, finally only then knew, they in the same advertiser's newspaper the difference is too far, can be seen, the development own negotiation ability is also very crucial.

2011 Micro Bo set off a new intuitive, convenient, efficient way of communication marketing model, for enterprises or individuals to bring how the development, let us wait and see.